Ubersuggest Review: Main Features, Pros, Cons, and Alternatives

In the world of expensive, enterprise-grade, and complex SEO tools, Ubersuggest is an outlier: It has a solid range of features and boasts an elegant design and easy-to-use dashboard wrapped in budget-friendly subscriptions. With an entry-level plan starting at $12 per month (more than $100 less than its main competitors, Ahrefs and Semrush), Ubersuggest is undeniably among the cheapest SEO tools on the market, but does it offer real value for the price tag? In this Ubersuggest review, we’ll delve deeper into its main features, cover its pros and cons, and discuss its potential alternatives.

What is Ubersuggest?

Ubersuggest, launched in 2013 as a basic keyword research tool, gained traction after Neil Patel acquired it in 2017. Since then, it has transformed into a fully-fledged SEO platform with various tools that offer keyword research, content ideas, backlink tracking, and competitive analysis.

This powerful SEO tool shows competition data, cost per click (CPC), and keywords’ monthly search volume, making it a good choice for digital marketers and business owners who want to strengthen their online presence. Let’s delve deeper into its main features, starting with domain analysis basics.

Domain Analysis

Domain analysis is the first step in evaluating a website’s SEO performance, identifying areas for improvement, and determining rivals’ strengths. Ubersuggest streamlines the entire process through metrics like:

• Domain Authority Score – estimates overall SEO strength of the domain (based on Moz data);
• Traffic Estimates – approximate monthly visitor count;
• Keyword Data – total number of ranking keywords (based on Moz data);
• Backlinks – total number of linking domains;
• Top Pages Report – list of the most popular pages by backlinks and traffic;
• Page Authority Score – SEO strength of individual pages.

While Ubersuggest provides a solid foundation for domain analysis, it lacks the advanced insights found in comprehensive SEO tools like Semrush, which offer engagement metrics (bounce rate, page visits, time on site), search intent, SERP features (site links, star ratings), and branded vs. non-branded traffic. Although Ubersuggest is a great entry-level tool suitable for basic SEO analysis, it doesn’t provide in-depth data like its key rivals.

Keyword Research

Ubersuggest is a solid keyword research tool for basic SEO needs, providing such metrics as:

• Search Volume – monthly searches for a given keyword;
• SEO Difficulty Score – ranking difficulty of a chosen keyword;
• Paid Difficulty Scores – ranking difficulty in paid search;
• Cost Per Click – estimated ad cost for the target word;
• Backlink Data – number of backlinks required to rank in the top 10 search results.

Keyword data is available on global and per-country levels, giving the platform a significant edge over Similarweb, which only provides this data in the pricier plans.

A handy feature worth separate mention is keyword visualization – an interactive map that lets you hover over keyword suggestions and explore metrics for each phrase. Additionally, the visualizer includes question-based keyword suggestions, which can be helpful if you want to create content that directly addresses common queries and boosts your chances of appearing in featured snippets.

Another feature worth mentioning is keyword idea research: generating keyword suggestions based on a seed word. Ubersuggest provides a ton of metrics, like SEO difficulty and search volume estimates. Here’s an example of the software’s output after writing ‘tomato soup’ into its search field.

The keyword idea tool provides several metrics, including:

• Search Volume – number of searches this specific word has during a month;
• Cost Per Click (CPC) – average cost per click if the user wants to pay Google to be seen as an ad;
• Paid Difficulty – approximate estimation of paid search competition;
• SEO Difficulty – approximate estimation of organic search;
• Updated – this column features the last time the SD metrics were updated.

This Ubersuggest tool also allows users to identify search query frames as questions, adds modifiers to keywords in a preposition tab, and has a handy comparison tab for better content evaluation. Overall, Ubersuggest is an excellent low-cost alternative to more thorough tools that provide substantially more keyword suggestions. If you don’t require Ubersuggest for extensive SEO strategy or competitive marketplaces, the tool should be your go-to.

Rank Tracking

Keep tabs on how well your web pages are ranking in search over time with a rank tracking tool: check historical performance, monitor local ranking across multiple locations (cities, regions, and countries), and track ranking for desktop and mobile. Ubersuggest enables users to get additional keywords directly from Google Search Console or add them manually.

Unlike its competitors, Ubersuggest has more strict tracking limits, with the priciest Enterprise play allowing up to 300 keywords across 15 projects (4,500 total). Meanwhile, Ahrefs offers tracking up to 10,000 keywords, while Moz supports up to 3,000 on its pricier plans. Overall, Ubersuggest is a good choice for smaller sites, while larger businesses and users will benefit from more detailed SERP insights from Ahrefs and Semrush.

Backlink Analysis

Site performance in search results is strongly impacted by the number of backlinks – external websites – pointing directly to it. Ubersuggest offers two main tools for checking out the competitors’ links and identifying potential opportunities to boost your website’s visibility: backlink overview and backlink opportunities.

The Backlink overview tool provides key insights into the total number of backlinks, referring domains, backlinks growth/decline trends, anchor text usage, and authority of referring URLs. The platform sources data from Moz’s backlink database, boasting an eye-watering 45.8 trillion links (in comparison, Semrush’s link database is 43 trillion, and Ahrefs’ is around 35 trillion).

Backlink Opportunity

The backlink opportunity tool offers valuable insights for link-building campaigns, helping users identify sites linking to competitors and potentially boosting their link-building strategies. The feature allows comparing your site with up to 15 competitors, depending on the plan.

However, Ubersuggest lacks a broken link feature – identification of hyperlinks that no longer lead to their intended destination – which many competitors offer. This can harm user experience and your site’s credibility, as visitors and search engines follow the link that leads to an error page instead of your content. Overall, despite this one major drawback, Ubersuggest provides a solid backlink analysis.

Site Auditing

Ubersuggest’s site audit lets users spot early on any technical SEO issues negatively impacting the user experience and hindering the site’s visibility. The platform provides insights with:

• SEO errors and warnings – a breakdown of site errors, categorized by severity;
• Site speed insights – identifies slow-loading pages that can negatively impact search engine rankings and user experience;
• Mobile usability – assess how well your site performs on mobile devices;
• Crawl data – gain insights into how search engines crawl your site, highlighting errors and blocks that may hinder proper indexing.

The reports are user-friendly, helping users to quickly identify the issues without drowning in technical jargon.

Unfortunately, the tool lacks a site health score, an important parameter that gives a quick overview of the site’s technical SEO condition. Another downside is the audit limit (1,000–10,000 pages per audit), which can be restrictive for larger, enterprise-scale sites. Still, Ubersuggest’s audit tool is an easy-to-use and effective choice for small and mid-sized websites.

Competitive Analysis

Gauge how other websites perform with the competitive analysis tool, offering valuable insights into rival SEO strategies. The similar sites report is a handy tool that provides general data on up to 20 competitors, with detailed data on 5 to 15, depending on your plan. The report provides data on backlink analysis, traffic estimates, and keyword gap data, showing keywords that your competitors rank for but you don’t.

Other useful features include:

• Top pages by traffic – showing competitors pages with backlinks, traffic, and even social share data (from Pinterest, Reddit, and Facebook);
• Keywords by traffic – identifies high-performing competitor keywords.

However, Ubersuggest lacks a competitive positioning map, a visual tool demonstrating where your site stands in comparison to others, and engagement statistics, like bounce rates and time spent on competitor pages. Despite these drawbacks, Ubersuggest is a solid choice for smaller businesses that don’t need advanced metrics.

Pricing

Ubersuggest stands out as one of the most affordable SEO tools on the market, compared to Semrush ($139.95/month), Similarweb ($125/month), and Ahrefs ($129/month).

The main difference between these plans lies in: 

• Number of seats per account – 1 on Individual, 3 on Business, and 5 on Enterprise;
• Number of projects – you can create 1 project on the Individual plan, 2-7 on Business, and 8-15 on Enterprise;
• Number of keywords you can track per project – 125 tracked keywords on Individual, 150 tracked keywords on Business, and 300 keywords on Enterprise;
• Number of page scans – you can run up to 1,000-page scans on Individual, 5,000 on Business, and 10,000-page scans on Enterprise.

While Ubersuggest is a cost-effective option, its features can be pretty limited compared to more comprehensive competitive SEO tools. However, users can expand capabilities a bit further with add-ons (additional users, tracked keywords, and extra daily searches).

Pros and Cons

Despite its innumerable pros, no experience is without a hitch. Before you head off, here’s a quick review of Ubersuggest’s main advantages and drawbacks.

The Good:

• User-Friendly Interface. Ubersuggest dashboard is simple to use, even for first-time users. The elegant design, straightforward instructions, and simple reports allow you to analyze even the most complex data.
• Comprehensive Keyword Search. The tool covers the essentials, such as SEO difficulty scores, keyword trends, competition analysis, monthly search volumes, cost-per-click data, and global keyword volume.
• Affordable Plans and Lifetime Option. Ubersuggest is among the most cost-effective SEO tools, making it suitable for smaller and mid-size businesses that don’t want to pay an arm and a leg to conduct simple domain or keyword analysis. At $12 per month, Ubersuggest is one of the lowest-costing SEO tools on the market. The lifetime payment option is another perk, saving you a lot of money if you plan to use the tool long-term.
• Additional Features. From a handy Chrome extension that delivers essential SEO metrics directly on search results to website audits and keyword suggestions, Ubersuggest is a well-balanced tool that provides valuable insights into your competitors.
• Great Backlink Data. Ubersuggest provides access to backlink data on par with metrics provided by more advanced and expensive tools.

The Bad:

• Lack of Customization. You can’t customize the reports with branding and logos, which makes this tool unsuitable for marketing agencies.
• Slow Loading Time. Getting your report can take some time, which can be frustrating to some users.
• No Broken Links. The platform doesn’t provide broken link data, which is a major drawback if you want to boost your site’s credibility and user experience.
• Lackluster Competitor Analysis. Some features, like positioning maps and engagement statistics, are less robust than in other SEO tools.
• Basic Keyword Data. If you need detailed keyword data with important insights into PPC strategies and competitors’ ad positioning, Ubersuggest is not the best choice.

Alternatives

Although Ubersuggest is a budget-friendly and widely used SEO tool, it’s not necessarily the best choice for every business, especially enterprise-level ones. Here’s a more detailed look at some of the best alternatives that offer similar or more advanced features, listed from the most to least expensive:

Semrush

Semrush is one of the most comprehensive SEO and digital marketing tools, which offers in-depth backlink analysis, competitor insights, keyword research, and PPC data. The main drawbacks are that all Semrush plans come online with one user account (additional seats will cost you a pretty penny), it’s hard to use on a mobile device, and it starts at a steep $139.95 monthly. Overall, this all-in-one SEO tool should be a go-to for larger businesses that want to discover marketing insights, improve online visibility, and boost their digital marketing strategies.

Ahrefs

A well-regarded all-in-one SEO platform, Ahrefs excels in keyword research, backlink analysis, and competitive insights. It also boasts one of the largest link databases among SEO tools. Although Ahrefs offers user-friendly navigation and powerful filters, the tool lacks advanced marketing features and starts at $120 per month, which can be a lot for a smaller business or individual user. Overall, Ahrefs is a great choice for users laser-focused on SEO but not the best one if you need a comprehensive digital marketing tool.

Serpstat

A comprehensive SEO, PPC, and link-building tool, Serpstat includes rank tracking, competitor research, and browser extensions. Although the interface may first seem overwhelming, the tool is relatively easy to use. With affordable pricing ($50 monthly), Serpstat is a solid tool for businesses looking to improve their online visibility and reach SEO goals.

Moz Pro

The all-in-one SEO tool, Moz Pro helps monitor your SEO performance and optimize with a robust feature set like website audits, backlink analysis, and keyword research. It’s also one of the best alternatives to Ubersuggest, as it offers a similar feature set. Despite keyword limitations, Moz Pro is affordable (starts at $49/month), has a user-friendly dashboard, and boasts excellent backlink analysis and auditing features, providing great value for the price.

Mangools

Mangools is an excellent choice for small and medium-sized businesses seeking an intuitive, beginner-friendly SEO tool. It offers robust keyword research, SERP analysis, and rank tracking at an accessible starting price of $19.90 per month. While it may lack the in-depth site audit capabilities of more advanced SEO platforms, its well-rounded toolkit provides more than enough value for those new to SEO, making it a solid starting point for digital marketers and entrepreneurs alike.

Final Thoughts

Ultimately, Ubersuggest is a cost-effective and beginner-friendly SEO tool widely used by SEO professionals, e-commerce businesses, and marketers. With a clear-cut interface, decent keyword research features, competitor insights, content optimization, and site audits, it’s an appealing choice for mid- and smaller-tier businesses, as well as individual marketers and SEO professionals.

Unlike other premium tools like Ahrefs and Semrush, which will cost you over a hundred dollars monthly, Ubersuggest provides solid SEO and marketing insights at a budget-friendly price. Overall, if you’re looking for a decent entry-level tool, Ubersuggest should be your go-to. On the other hand, if you need a more comprehensive platform with robust SEO functionality and data-intensive projects, choose one of the pricier alternatives.