Ahrefs Review: Evaluating the Popular SEO Tool’s Pure Value

The success of a search engine optimization campaign depends on more than just the skills of SEO specialists and marketers. The second key element is effective SEO tools. You may have already used free SEO software, which is good at the initial stages of mastering such tools. However, their limitations are too obvious to pretend that you can solve all your website optimization tasks with them.

At some point, marketers realize that paid SEO tools are the only way to deliver relevant information for complex projects. In this case, the task of choosing the right SEO software from various options is the first one you should solve. I have tried all the available options that appear on the market. That is why I see each of them not in isolation but in comparison with alternative tools. In this review, we will take a detailed look at Ahrefs, which is certainly one of the favorites of SEO analytics and marketers. Is it as good in 2025 as it was a few years ago? Or have more worthy competitors managed to snatch the palm? Read my full review, where I will tell you all the nuances of working with this notable SEO tool.

Who Might Need Ahrefs

So, you should pay attention to Ahrefs and test its capabilities if you:

• Aim at accelerating the growth of your e-commerce business;
• Plan to strengthen your digital presence and reach a larger target audience;
• Strive for top positions in search results;
• Want to know everything about your competitors;
• Prefer not to throw money away on advertising but to use cheaper and, at the same time, more effective promotion tools to generate organic traffic;
• Provide SEO or marketing services to multiple clients and need fast and effective tools;
• Manage multiple websites and strive to improve their performance.

Personally, I have been using Ahrefs since 2012, when its functions were much narrower than now. It was only the second year of the platform’s operation, and its main focus was backlink analysis. In fact, I have witnessed its growth and development. And over all these years, it has fully paid for the cost of its subscription. This does not mean I do not see its weaknesses or consider it the only best. However, its sustainable development and high results indicate that it is not a random player in the SEO business that can be easily knocked out of the field. Let’s get acquainted in detail with what you can do with it and which tasks are better delegated to other SEO tools.

Ahrefs Core Mission and Capabilities

To avoid illusions about the software and disappointment afterward, start by studying its mission. When declaring the mission of a software tool, developers clearly outline its capabilities. If your tasks and the mission of the SEO tool coincide, it is worth taking a closer look. If not, it is better not to waste time and continue your search.

So, Ahrefs’s key mission is to provide an effective set of software tools for optimizing websites and increasing a business’s online presence. Its goal is not short-term but sustainable success for its clients, which is achieved by increasing website organic traffic.

The team positions Ahrefs’ capabilities as marketing intelligence. And it really is because with its help, you will be able to uncover hidden truths about your website and competitors’ resources. You will also learn the search preferences of your consumers and much more. With all this baggage of data, you will be able to develop a more effective marketing strategy, optimize your website, and become a leader in your niche.

6 Key Features of the Ahrefs Platform

The range of website optimization tools at Ahrefs is so vast that you will hardly use them all. However, it is better to study the entire range of its services so as not to resort to additional platforms to implement functions already built into Ahrefs software.

Site Explorer

If you want to know how other e-commerce businesses achieve success, study their website statistics. You can analyze their website structure, organic search traffic, paid traffic performance, backlink profile, and other details. If you see the traffic spikes, analyze what caused the increase in user interest. You will know everything about the website’s outgoing links, their types, the anchors it uses most often, etc.

How to Use Site Explorer

If you want to evaluate the overall SEO performance of your or others’ website, simply enter its URL in the search bar. You will receive complete statistics and graphs for further analysis and optimization:

• Number of backlinks for a specific web page or the entire site;
• The volume of organic traffic from Google;
• The volume of paid traffic and its cost;
• The volume of traffic by regions, etc.

To better understand the dynamics of your website’s performance, you can visualize various data on a graph:

• Referring Domains;
• Organic Pages;
• Crawled Pages;
• Average URL Rating and much more.

These graphs can be built for different time horizons, for example, 1 month, 6 months, a year, the entire period of the site’s operation, etc.

By studying these dynamics, marketers and webmasters can determine what contributed to the growth or decline of the website’s popularity among users and search engines. You can also evaluate the effectiveness of paid advertising by the amount of traffic it generates. This data can be easily compared with competitors’ data. And if you see that their indicators are significantly higher, it is worth paying attention to the factors that brought them to the forefront.

What Information Can You Gain from a Backlink List

Many SEO tools, such as Moz Pro or SEMRush, have a backlink-checking feature. However, some of Ahrefs’ features are more advanced than those of its competitors. In particular, these are the filtering and sorting functions for backlinks. If you are studying a website that has just started its journey in the digital space, these opportunities are not so significant. However, they are critical for authoritative websites with a high domain rating. By entering a domain address or URL for a web page, you can get millions of backlinks. Without effective sorting functions, analyzing them will take a lot of time. But by applying convenient filters, you will get the desired result in one second. For example, you can sort follow and nofollow links or separate backlinks from authoritative sources from backlinks from secondary sites, etc.

Another advantage of using Ahrefs for backlink analysis is the impressive activity of its crawler. Among other SEO tools, it collects data and finds new links most effectively. Therefore, users can be sure that the links they receive will be fresh and complete.

If you want to take a closer look at any aspect of your backlinks, you can use the many analytical options that Ahrefs offers. For example, see what new links a website has recently acquired. Or compare the growth rates of links on different website pages over the last month.

SEO Competitor Research

Ahrefs allows subscribers to compare the performance of keywords on their website and the sites of their main competitors. To do this, the SEO software looks for keywords that affect website rankings and shows the search traffic generated by these keywords. This way, users can evaluate which keywords give the best results in terms of search traffic and optimize the content of their web pages.

In relation to this feature, Ahrefs’ filtering function is also helpful. If some leading authority website ranks for millions of keywords, analyzing them without a detailed filtering function will be difficult. However, by narrowing the search in the direction you are interested in, you can conduct SEO keyword analysis quickly.

Site Audit

Ahrefs allows you to conduct the best diagnostics of your website, indicating all existing and potential problems. Its crawlers will study every fragment of your website and find all the weak points. The result of this audit is an objective SEO health score, which will show whether you have managed to unleash the potential of your website. Among the technical SEO issues that you can detect with Ahrefs are such common problems as:

• Broken redirects;
• Slow pages;
• Duplicate meta tags;
• Non-indexable pages;
• Missing alt attributes and others. 

In total, you can discover more than 170 technical SEO issues with this SEO tool in a minute. Therefore, if you set your goal to increase an overall “health score” with Ahrefs, you can achieve significant results.

The bright visualization of all parameters makes the website shortcomings report intuitive. That is why even SEO beginners can effectively use this feature and significantly improve the value of websites for users and search engines. The Ahrefs software will also give detailed recommendations on how to fix all the problems to increase the website’s attractiveness to the target audience and search engines.

Currently, Ahrefs subscribers can set up automatic crawling of their websites at regular intervals. This allows them to delegate the task of site auditing entirely to the SEO tool and not forget to do it regularly. However, in the near future, the developers promise to make the Site Audit function non-stop, 24/7. Thus, users will know that their web resources are under constant protection from any technical or content issues. Moreover, this feature will be accompanied by the ability to correct all the shortcomings easily in one click.

Keywords Explorer

Finding valuable keywords is a key task for optimizing website content. To attract consumers, you must know what keywords they are searching for. If the website’s content is written without these words in mind, searchers will simply not find their way to the website in the digital space.

Keywords Explorer allows users to analyze the keywords they have suggested and generate new ones. Keyword generation with Ahrefs happens in a second, thanks to the use of Artificial Intelligence (AI) technology. Regarding a detailed analysis of keywords, users can obtain the following information: 

• Current SERP leaders;
• SERP volatility for a selected period;
• Search volumes;
• Traffic potential;
• Ranking difficulty and other indicators.

Analyzing SERP leaders will objectively show you how to achieve high rankings in search results. Users can access metrics such as traffic value and backlinks.

The Benefits of Ahrefs in Searching Keywords for SEO

• Many SEO tools work only with the Google search engine when analyzing keywords. But not Ahrefs. It allows you to use Keyword Explorer for Amazon, Bing, and YouTube in addition to Google. This is a convenient feature for those who focus on the target audience of these web resources or search engines.
• The second significant advantage is the detailed analysis of the keywords. Ahrefs offers many useful metrics, such as CTR, CPC, search volume, and others. Therefore, if your task is precisely analyzing existing keywords, it copes with this task perfectly.
• If you want to use Ahrefs to generate new keyword ideas, it will cope with this task brilliantly, too. A few years ago, it was inferior to other services in this feature. However, with the introduction of AI, the situation has changed dramatically. AI copes with keyword brainstorming perfectly, giving an extensive list of interrelated words to the seed keyword. Also, for each seed keyword, you will receive detailed reports on 6 metrics, including Phrase Match, Search Suggestions, Terms Match, and others.

Content Explorer

This feature will be useful for those involved in content marketing. It helps users see ways to further development of  their websites:

• The best opportunities for guest posts with a wide reach of the target audience;
• Low-competition topics that attract a lot of organic traffic without resorting to using a large number of backlinks;
• Topics that quickly generate backlinks due to user interest in this information, etc.;
• Content popular among your target audience;
• Unlinked brand mentions;
• Broken links and much more.

Also, with the help of this feature, you will continue to monitor competitors and the frequency of their publications. Having determined this regularity, you will be able to intercept the interest of potential consumers, releasing relevant materials before competitors.

Working with the Content Explorer module is easy, as with all the others as well. Ahrefs has put a lot of effort into ensuring that its algorithms are understandable to SEO specialists and other experts. Therefore, even non-professionals who just want to manage their websites at an advanced level independently can easily understand the logic of the platform. 

To get a huge amount of data on a particular topic, just enter it in the search bar. You will get a lot of information, including:

• The number of web pages on this topic for a certain period in monthly dynamics for comparison;
• Top authors who write on this topic;
• A list of web pages on this topic with their Traffic, Page Traffic Value and other indicators.

Ahrefs’ database consists of 16.5 billion web pages and is constantly growing. So, the information you get from Content Explorer is priceless, especially if you don’t stop your analysis at the top of the list but drill down into the details of the lower-ranking content.

AI Content Helper

Ahrefs developers use Artificial Intelligence to perform many tasks that marketers face. AI technology offers keyword ideas, analyzes users’ search intents, optimizes content, etc. AI instantly compares your website with competitors’ sites and shows their strengths. This allows you to eliminate all the shortcomings of your website to equalize the chances of attracting potential consumers. For example, AI will highlight topics on competitors’ websites that receive many views. Focusing on them, you will understand what information the consumer is asking for and will be able to generate similar content.

Also, if you are targeting an international consumer, an AI translator will help you accurately translate keywords, taking into account local specifics. Using this feature, you will be interesting to consumers in different countries even without involving regional specialists in translation. Overall, the Ahrefs ecosystem offers over 40 AI writing tools to help you create content that meets customer expectations.

AI Content Helper is currently in Beta testing. Therefore, it is available for free to all tariff plans. Subsequently, the tools and services of this module will be differentiated in accordance with the tariff plans. Therefore, if you highly value the potential of AI technology, take advantage of the opportunity to test it for free with the Light or Standard tariff plan. You can also use a variety of other free AI writing tools from Ahrefs:

• Acronym Generator
• Paragraph Rewriter
• AI Text Humanizer
• Title Generator
• Brand Name Generator and others

This kind of AI-powered content automation allows subscribers to save time and resources on many routine tasks. In addition, you will receive a huge number of ideas for topics and keywords that can become the basis for further development of the website.

Rank Tracker

Monitoring Google rankings allows businesses to find out when their website starts to fall in search results. By analyzing the leaders of the SERP, you will understand why search engines perceive them as more worthy. By quickly eliminating the shortcomings with the help of other built-in Ahrefs tools, you will regain lost positions. In general, the key indicators of your site are presented in comparison with 10 competitors. For easier perception, they are visualized in the form of graphs for key indicators of traffic, positions, and SERP features.

This feature’s advantage is that subscribers can monitor and compare their Google rankings in more than 190 countries worldwide. Therefore, if you are interested in promoting your website in a certain region, you can focus on its statistics and analyze them dynamically over a selected time scale.

One downside to Rank Tracker is that it doesn’t update every day. For any plan, including Advanced and Enterprise, the update frequency is 7 days. However, if you prefer daily updates, you can pay an additional $200/month per project through the optional add-on Project Boost Max. If you’re using Ahrefs for personal purposes to optimize your website, it’s not worth the extra investment because weekly ratings are enough to keep the website’s positions in search results at approximately the same level. And even if the rating drops a little, you can fix the problem by analyzing the reasons for the drop in the rating. If you work in an SEO agency and service many websites, it is worth connecting this option. Clients may be unhappy if you do not know how the website’s rating has changed over the past few days.

Unique Features of Ahrefs Compared to Competitors

1. Ahrefs’ main source of pride is its web crawlers, which are the most active of all alternative SEO software.Thankss to their activit,y developers ensure the high efficiency ofimplementingf all platform functions. Moreover, these crawlers are responsible for theplatform’s huge databases. Thanks to them, Ahrefs’ link data is more trustworthy for marketers than those obtained at other SEO platforms.
2. The search engine is another huge advantage of Ahrefs. On the one hand, it allows developers and users to get to know the workings of search engines better. This helps them to promote websites more effectively in different search engines. On the other hand, it offers users an unbiased search experience that will help them find truly valuable content.
3. The third significant aspect that distinguishes Ahrefs from its competitors is its important contribution to the professional development of the SEO community. The Ahrefs team offers a variety of training materials, including videos. They will help you better understand digital marketing laws and master SEO tools. Since marketers trust Ahrefs, it becomes an essential influencer in forming their professional expertise.
4. Free SEO tools. Ahrefs offers a fairly large collection of free SEO tools. If you are just entering the profession, they will help you implement many tasks without any investment. Among such services, you will find Free Keyword Generator, Broken Link Checker, Website Traffic Checker, AI Writing Tools, and much more.

Use Cases

Since Ahrefs is a feature-rich SEO solution, various specialists use it: webmasters, SEO analysts, marketers, content marketers, and others. Each can significantly expand their professional capabilities and produce a higher-quality intellectual product. Here are several industries that most actively use Ahrefs in their work.

Marketing Agencies

Professional agencies that deal with digital marketing know the value of effective SEO tools. With their help, they achieve impressive results, demonstrating to customers the quality and speed of their business promotion online. Also, advanced SEO software allows them to save time when performing even the most complex tasks. Analytics and idea generation with AI-integrated tools helps obtain high-quality results even with a small number of staff. In all these respects, Ahrefs is an ideal basis for optimizing websites and the marketing business. Relying on this tool, you can confidently enter the digital marketing industry and compete on equal terms with reputable firms.

SEO Agencies

Ahrefs flawlessly performs all core SEO functions, which makes it better than other services that offer more extensive capabilities but more superficial SEO. So, if you want your clients’ reports to be more detailed and thorough, choose Ahrefs. Otherwise, an alternative SEO service can offer your client a more impressive report on their website’s performance and a more data-backed promotion strategy.

Content Marketers

Content marketers can also significantly improve their results with Ahrefs. The Content Explorer function provides useful information about content updates, popular topics, keyword rankings, etc. AI writing tools make it easier to optimize website content. Ahrefs offers many free AI writing tools. For tariff plans, free AI features are available in the beta version.

Freelancers

Freelancers in SEO, digital marketing, content marketing, and similar fields often use Ahrefs SEO tools. In marketing and SEO agencies, teamwork allows delegating the most difficult tasks to more experienced specialists. Freelancers must take full responsibility for completing all tasks on a project. Therefore, they need the most useful tool that they can trust, even with super-complex tasks. Ahrefs copes brilliantly with all of them and is sufficient for an independent professional SEO journey.

Key Competitors of Ahrefs in the Marketing and SEO Services Market

Ahrefs is undoubtedly an advanced marketing and SEO tool. However, to make a clear choice in its favor, you should carefully study the capabilities, limitations, and pricing policies of similar services. Only after weighing all the pros and cons of each of them will you understand which one best suits your daily routine tasks. I use Ahrefs every day because my vision of the mandatory and sufficient tasks for website promotion coincides with its capabilities. Moreover, I tested other services and came to the conclusion that Ahrefs has many more advantages in comparison with them than disadvantages. But this does not mean that you will come to the same conclusion, because for your work, those features that are stronger in competitors may be more in demand. Let’s look at the main players in this field and determine the areas in which they can be better than Ahrefs.

SEMRush

Marketers are divided in their opinions about which SEO tool is better ‒ Ahrefs or Semrush. It seems to me that this is because they only partially coincide in their capabilities. Therefore, those who need features that Ahrefs lacks choose Semrush:

• The first is focused primarily on website optimization and promotion. To do this, it uses keyword analysis and keyword generation, competitor analysis, content marketing, etc.
• The second is more effective for PPC and social media management.

Ahrefs’ PPC features are limited, although it has such a set of tools. That is why paid search analytics and marketers involved in working with social networks usually choose Semrush. But those who are more interested in increasing organic traffic work with Ahrefs. And those specialists who need to analyze paid advertising campaigns will give preference to Semrush.

If your work tasks include backlink analysis, Ahrefs results will be much more comprehensive. You can check this by tracking backlinks for one website on Ahrefs and Semrush platforms simultaneously.

SEOptimer

If your main task is SEO audit of websites, try the capabilities of SEOptimer. It will help diagnose the website’s performance and point out the problems due to which the website may lose traffic. It is less effective in eliminating these problems than Ahrefs because the latter offers more options for automatic optimization of web pages. SEOptimer users should rely more on their expertise in this regard and the service’s recommendations. However, SEOptimer can also offer its users some tools, such as code minifiers, XML sitemap generators, etc.

The subscription price is its advantage over Ahrefs, which ranges from $29 to $59. Of course, the service lacks advanced features and competitor analysis. But if you need a simple version of SEO analytics, such a pricing policy is better than paying more for features you will not use.

Clearscope

Clearscope offers an effective solution for content optimization and successfully competes with Ahrefs in this task. However, this AI-powered platform focuses only on this feature and cannot compete with Ahrefs in other tasks. As for working with content, the service offers highly detailed AI-powered analytics and an effective content optimization feature. This is a narrow-niche tool, which limits its user audience. Nevertheless, this allows Clearscope to achieve significant results in these specific tasks. In particular, in comparison with Ahrefs, it is good at search intent detection, sub-theme suggestion, and some other actions.

This is not a cheap service; its basic Essentials plan costs $189/month. But if you are going to improve your skills in content optimization, it is worth trying Clearscope and comparing its capabilities with Ahrefs features.

Ubersuggest

If your main goal is keyword discovery, try working with Ubersuggest. This SEO software option has one of the lowest possible subscription prices – from $12 per month for an individual subscription to $40 per month for the Enterprise plan. Of course, its project management limits are lower than those of Ahrefs ‒ up to 15 websites for Ubersuggest vs. up to 100 projects with unverified ownership for Ahrefs. However, Ubersuggest copes well with its main task of generating new keyword ideas. Therefore, if you do not work in a super-large marketing company with a huge number of websites to optimize and promote, the capabilities of Ubersuggest may be enough.

In addition to keywords analysis and discovery features, Ubersuggest also provides other basic tools necessary for competent SEO:

• Rank Tracking
• Site Audit
• Traffic Estimation
• Topic Research
• Backlinks
• AI Writer, etc.

Thus, this SEO application offers almost the same list of features as Ahrefs but for a significantly lower price. Of course, you will not get the same depth and comprehensiveness of analysis as with Ahrefs. However, you will be able to conduct a solid and useful study of the health of the website, get recommendations for its optimization, and monitor further website performance.

Moz Pro

Moz is one of the pioneers in the SEO software market, and its experience was used by the creators of Ahrefs. However, Moz subsequently lost its leadership to other, more dynamically developing companies. Nevertheless, some features are still strong on the Moz Pro platform — for example, long-tail keyword suggestions, which are helpful in this service.

Like Ahrefs, Moz Pro offers many free SEO tools. Check them out; maybe these are the ones you use most often in your work. Today, Moz Pro provides free tools such as Keyword Explorer, Link Explorer, Domain Analysis, Competitor Research, etc. Moreover, Moz Pro offers a longer free testing period. If most SEO platforms allow users to test them for no more than 7 days, Moz provides a 30-day free trial. This is quite enough to understand all its advantages and disadvantages.

In terms of checking backlinks, Moz Pro is also highly effective. It copes with this task even faster than Ahrefs. However, in terms of other features, I would still give preference to Ahrefs.

Ahrefs Pricing Policy

The Ahrefs platform is extremely popular among SEOs, marketing agencies, and freelancers. This proves its cost-effectiveness and ability to bring significant profits to subscribers. However, users cannot choose only one feature and pay for it. For example, if you are interested in Site Audit and are not going to use other modules, you will still have to choose one of the tariff plans that includes them all. However, there are enough tariff plan gradations for users to select the most optimal option for their work tasks.

• Free Webmaster Tools. Website owners can start with a free plan with limited access to two core modules ‒ Site Audit and Site Explorer. You will also be able to use various free tools available on the platform.
• Starter. If you want to get acquainted with the service’s toolset without a significant investment, start with the $29/month plan. Each month, the user receives 100 credits that can be spent on various tasks. Each module has its limitations for this and other tariff plans. So, if they suit you, test Ahrefs for less than $1 per day.
• Lite. This is the first full-fledged pricing plan suitable for website owners and small businesses. For $129 /month, you can support 5 projects using 500 credits for all tasks.
• Standard. Freelancers usually choose the Standard plan for $249 /month as it has no credit system and allows for up to 20 projects.
• Advanced. Marketing and SEO teams prefer the Advanced plan, which has a higher limit of 50 projects. Like the previous two plans, it gives access to the platform only to one user. However, you can add 10 more users for an additional fee. The Lite and Standard plans also offer this option but with limits of 2 and 5 users, respectively. For large SEO and marketing agencies, teamwork is essential, so the Advanced plan is more suitable for this task.
• Enterprise. Large companies should consider the $1,499/month plan, which allows up to three users with unlimited ability to add additional team members.

As you upgrade your plan, the limits on many tasks will also increase. However, some actions are unlimited on any basic plan as well, such as working on projects with verified ownership.

Ahrefs also offers four types of optional add-ons that expand the capabilities of subscribers without upgrading to a more expensive tariff plan. They can enhance your Content Kit, Reporting, Site Audit, and other tasks.

When choosing a plan, carefully study all the limits and assess your monthly needs. It is better to start with the cheapest plan that suits your needs. Subscribers can upgrade a plan much easier than downgrade it. If you exceed the limit for any module, you can pause work with this feature until next month or upgrade the plan.

Ahrefs Pros and Cons in Comparison with Competitive Services

Obviously, Ahrefs has incomparably more pros than cons. Otherwise, it would not be one of the leaders in professional assistance to SEO specialists, marketers, webmasters, website owners, and others. I will emphasize them once again so that you can more easily make a decision when choosing your main SEO tool.

A Complete Set of Tools and Data for Optimizing Your SEO Strategy

If your goal is to attract organic traffic to websites, you will be able to fully implement it using the capabilities of Ahrefs. You will not have to turn to other similar services and pay for another subscription. Of course, the more ambitious your goals are, the more advanced your tariff plan should be. You may even pay for optional add-ons if you work in an SEO agency. However, the cost of the subscription is fully recouped even as it is upgraded. The main thing is that you will remain within one platform that effectively copes with the tasks at hand.

Simplicity of SEO Task Solutions

Ahrefs offers high-quality and deep analysis of backlinks, keywords, competitors, problematic technical and content aspects of websites, etc. And at the same time, it is easy to use. Therefore, if you do not want to rack your brains over how to perform this or that action, choose Ahrefs. Moreover, it saves your time on contacting the support service since the algorithm for working with the platform is intuitive.

Many Free SEO Tools

Ahrefs offers a free subscription to Webmaster Tools and access to many free SEO tools. The platform’s creators provide this opportunity not only as a promotion for more advanced tariff plans. They admit that not all websites are commercially oriented. That is why they cannot pay for a subscription to premium SEO tools from their profits. To help them in promotion in search results, Ahrefs offers basic and some advanced SEO tools for free. Among them, users will find many effective and useful options:

• SEO issues monitoring;
• Domain and web-page SEO metrics;
• Broken link data;
• SEO metrics for keywords;
• SERP checker;
• Keyword generator and much more.

Regularity of Updates and Addition of New Features

As I noted at the beginning of the article, Ahrefs has made huge progress over the years of its existence. From a narrowly focused platform for backlink analysis, it has turned into a solid, all-encompassing SEO portal with many opportunities. And this is not the end point of its development since Ahrefs has announced new features related to Artificial Intelligence, crawlers, and other technologies. The regularity of such additions and updates makes it interesting and always relevant for subscribers. Moreover, this helps the service maintain its leading position despite the emergence of numerous competitors in the SEO market.

Ideal UI and UX

The speed and convenience of working with the service depend not only on the quality of its modules. The user interface is also important since it can significantly facilitate the work with the service. In this regard, Ahrefs developers havedonee their best. All toolbars are extremely useful in terms of quick transitions to the desired location. That is why the program’s workspace is comfortable and saves a lot of time for users.

Many Useful “Little Features” for SEO Professionals

Even if you limit yourself to the main features of Ahrefs, you will achieve great success with website promotion on the Internet. And if you want to become a real SEO professional, Ahrefs will provide you with many useful tools for fine SEO work. For example, this is the “Content gap” feature. It shows you keywords that give good traffic to competitors but are absent in your content.

High Quality of Support Service

Although Ahrefs offers users intuitive software, some of them need help at the first stages of working with the platform. This is especially true for those subscribers who have not previously used similar services. The customer support service is attentive to all questions and will accompany everyone who needs help at all stages of mastering the software. Therefore, even if you are unsure that you can understand the work of each SEO tool, do not worry. You will always be able to get high-quality professional help from the support service. Moreover, you will have access to extensive training materials in text and video formats.

Weak Sides of Ahrefs

• The Lite plan costs only $129 per month, so you might think this is the best subscription option for your needs. However, you will soon discover its limitations, particularly in the number of reports you can run monthly. Therefore, I would advise choosing the Standard plan from the beginning of your Ahrefs SEO journey, which costs almost twice as much.
• Less effective PPC tools. Those who study the performance of pay-per-click (PPC) models will find several tools for their analysis on Ahrefs. However, this service focuses on organic traffic, not paid traffic. Therefore, other services will offer you more opportunities for PPC analysis.

Conclusions

Ahrefs is a universal SEO tool, one of the best available on the software market. It is multifunctional and aimed at solving many tasks, including evaluating the performance of websites, checking and analyzing backlinks, analyzing and generating keywords, monitoring competitors’ websites, and much more. It is useful not only for SEO specialists but also for marketers, content marketers, webmasters, website owners, etc.

Thanks to its effective crawlers, platform users receive more information than with similar services. That is why many SEOs and marketing agencies prefer to work with Ahrefs, which delivers fresh, reliable, and complete data. It gives them more competitive advantages than other SEO tools. That is why I have been using it for over 12 years and see no reason to switch to another option.

However, if you are involved in paid search analytics and social media management, look for another option. Ahrefs offers more limited capabilities in these areas.