Similarweb Review: How to Use It to Grow Your Business

Whether you’re aiming to boost your business’s online presence, get a better grasp of shifting consumer demand, enrich your CRM, or automate your trading and investment decisions, Similarweb is a go-to solution for thousands of companies around the globe. The popular digital intelligence and web analytics platform boasts a growing set of SEO features that help effortlessly analyze the competitive landscape, which makes it a preferred choice among businesses intent on optimizing their marketing strategies and skyrocketing their revenue.

Why should you consider adding Similarweb to your digital toolkit, and is the platform really worth the buck? In this exhaustive guide, we’ll cover Similarweb basics, delve deeper into the platform’s major applications, and compare it to its competitors in key parameters, including domain analysis, traffic analysis, keyword research features, site auditing, ease of use, pricing, and customer support.

What Is Similarweb: General Overview

Founded in 2007 by Or Offer in Tel Aviv, Israel, Similarweb was originally a browser extension that helped discover related sites, but it quickly evolved into an indispensable digital intelligence tool that estimated the amount of traffic different websites get and provided insights into app and website traffic, market research, and industry sector trends. Simply put, it’s a digital toolkit tailor-made to gain a competitive edge over other businesses.

Over the years, Similarweb expanded its functionality, venturing into other closely related areas. Today, this web analytics platform positions itself as an SEO tool, providing a robust feature set that tackles such SEO tasks as domain analysis, keyword research, and site auditing. Keep in mind that this guide analyzes the ins and outs of Similarweb’s ‘Competitive Intelligence’ package, which encompasses the correct collection, analysis, and implementation of information about clients, opponents, and market trends.

Similarweb’s SEO tools provide key data gathered from websites and search engines, which you can use to:

• get a grasp of what people are searching on Google and other engines;
• compare the competitors’ website traffic to your own;
• examine SEO trends across specific industry sectors;
• optimize your website’s technical aspects to boost its search rankings.

Here’s how it works: after feeding Similarweb a phrase, the platform provides keyword suggestions to improve your website’s search results. Additionally, the tool indicates how difficult it will be to rank for specific search queries and how your site’s audience engagement compares to competitors, including such parameters as overall page views, time spent on the website, etc. Another perk is SEO audits that allow tweaking your site’s technical aspects for better search visibility.

Similarweb’s Main Digital Tools and Features

From improving your search results to increasing conversion rates, Similarweb is among the most comprehensive SEO and web traffic analytical tools out there. In this section, we’ll take a closer look at the platform’s main features that make Similarweb stand out from the crowd.

Domain Analysis

A crucial first step in any SEO project is domain analysis ― the assessment of a website’s SEO strength, including how well it ranks for specific keywords, estimated search traffic, and similar metrics. Domain analysis is typically conducted on your website to identify areas for SEO improvements or on competitors’ sites to gauge how challenging it will be to outrank them.

Similarweb streamlines the entire process: after entering the URL into the website performance tool, you can immediately gain insights into how well your site performs in Google search results. (Although most tools provide only Google search results, the keyword suggestion tool expands to YouTube and Amazon.)

The website performance tool presents a wealth of SEO data, including:

• Web ranking score — measures the overall strength of a specific domain and how well its content is likely to perform in search results.
• Organic traffic estimates — provides an approximate evaluation of the website’s unpaid search traffic.
• Top-ranking keywords — highlights the key terms for which the domain ranks highly.
• Paid-search terms — identifies the keywords driving paid traffic.
• Social traffic — pinpoints the origin of the website’s social media visitors
• Branded vs. non-branded traffic — displays the percentage of traffic from brand-related and generic search terms.
• Referring websites — displays sites lining the domain.
• Search ads data — provides info on the domain’s paid ad campaigns.

Although it may seem like a lot of data, Similarweb organizes and displays it in neatly designed cards, tables, and graphs, making it easy to interpret and analyze information for any domain.

While Similarweb offers valuable insights, some aspects of domain analysis have notable drawbacks compared to competing tools like Semrush, Ahrefs, and SE Ranking. Here are some of the most prominent cons:

• Lack of Backlink Data on Basic Plans

Similarweb’s entry-level plan doesn’t provide data on website backlinks, a crucial feature that improves the website’s performance in search results. Both Ahrefs and Semrush offer comprehensive backlink analysis in their basic plans.

• No Country-Specific Domain Analysis on Basic Plans

Although Similarweb provides access to global SEO data, the platform’s standard plan doesn’t feature country-specific analysis.

Overall, although Similarweb isn’t without shortcomings, the platform provides a solid overview of the domain’s SEO performance.

Traffic Analysis

Analyzing competitors’ website traffic and gaining insight into user behavior is essential for boosting your content strategy and potentially capturing a larger share of traffic.

Similarweb provides comprehensive traffic reports on all its plans, providing pivotal data like:

• Monthly visits—total visits to a website
• Unique visits—total number of unique users, excluding multiple visits from the same users, to a website
• Average visit duration—typical time spent on the website per visit
• Pages per visit—engagement metric measuring the average number of pages viewed within a single session
• Bounce rate—a metric that measures website effectiveness in user engagement, calculating the percentage of users who leave after viewing just one page.
• Traffic sources—a breakdown of visits by origin channel (direct, referrals, organic, paid search, email, display ads, etc.)

Similarweb’s traffic analysis accuracy is pretty high, especially for websites receiving between 5,000 and 100,000 visitors monthly. However, the data accuracy becomes less precise for websites with extremely low or high traffic.

Unique Traffic Analysis Features

To further improve traffic analysis, Similarweb offers two handy features:

• Deduplicated Audience Data. The metric reveals how many users drive traffic to your website across devices. This data is crucial for more precise audience analysis, as it allows businesses to understand where they should allocate their media budget (mobile, desktop, or both). Unlike most competing tools, Similarweb removes duplicate visits across different devices, providing a better understanding of their outreach.
• Competitor Benchmarking. Compare your website traffic with up to 20 competitors and gain insights into traffic share, decreases and increases over time, and overall engagement metrics (bounce rate, visit duration, pages per visit). In addition to standard benchmarking metrics, users will also benefit from a share of time metric that assesses how effectively your content retains visitors.

Overall, Similarweb’s traffic analysis features are extremely insightful, although it would be wise to remember that you’re dealing with estimates, and the accuracy varies depending on traffic volume.

Keyword Research Features

Effective keyword research is a multi-step process that requires you to:

1. Determine the search volume — how many people are searching a specific keyword.
2. Assess keyword difficulty — establish how challenging it is to rank for a specific keyword.
3. Analyze competitor rankings — identify websites that are currently ranking it.
4. Generate related keyword ideas — discover alternatives.

Below, we’ll briefly discuss how Similarweb addresses each of these steps.

Keyword Overview

To access a detailed overview, you must enter a phrase or keyword into the Keyword Analysis tool. You’ll immediately receive a detailed breakdown of key data on keyword difficulty, keyword volume, keyword rankings, related keywords, search intent, search trends, and cost-per-click metrics.            

The most important metrics to pay attention to when analyzing your keyword overview are:

• Keyword Difficulty Score. The SEO metric estimates how difficult it is to rank for a keyword: the higher the difficulty metric, the harder it is to rank the targeted keyword. Similarweb assigns keywords a score out of 100.
• Zero-click Searches. This occurs when users find the necessary information directly in search results without clicking any link. A high percentage of zero-click searches means you should optimize your content strategy and create more in-depth content to encourage users to click on links.

Keyword Suggestions

Similarweb generates keyword suggestions based on four different criteria, such as phrase match (exact match), related keywords (alternatives), trending keywords (gaining popularity), and question queries (framed as questions).

The Keyword Generator provides users with suggestions and filters to sort them, like cost per click (in Google Ads), search volume (last 28 days), keyword difficulty, and search intent.

Although Similarweb allows you to export keyword suggestions to a separate Excel spreadsheet, the overall number of suggestions is limited to your plan. Starter allows up to 1,000 keywords, Team — up to 50,000, Business — up to 100,000, and Enterprise — unlimited number of keywords.

Overall, Similarweb is at a disadvantage when compared to Ahrefs and Semrush, as it grants fewer keyword suggestions, doesn’t provide country-specific data in its Starter plan, and lacks backlink data in keyword difficulty scores. On the plus side, Similarweb provides keyword suggestions for multiple search engines and includes zero-click search data, which is untypical for an SEO tool.

Accessing Search Intent Data

Search intent, that is, the goal and purpose of the user’s query, is crucial for understanding the behaviour of your target audience. Similarweb distinguishes five major intent categories, including:

• Informational — users seek answers or gather information (e.g., “how to bake a cake” or “what is the capital of Australia”).
• Navigational — users look for a specific website (e.g., “YouTube homepage,” “Instagram login”).
• Local — users search for a service or business in a specific location (e.g., “best hotels in Paris,” “pizzerias near me”).
• Transactional — users intend to make a purchase or sign up for a service (e.g., “subscribe to Disney+” or “buy iPhone 12”).
• Job Search — users seek employment-related information (e.g., “how to write a resume” or “midwife jobs”).

Rank Tracking

Rank tracking, also known as position tracking, monitors how well your website ranks in search engine results pages for specific keywords over time. Similarweb comes with a comprehensive rank tracing tool that provides:

• keyword performance across mobile and desktop devices;
• city-to country-level tracking that enables monitoring across different regions;
• potential competitive opportunities;
• click tracking that evaluates how often your keywords generate clicks.

Similarweb’s 360° competitor tracking report is one of the standout features of a reason. The tool enables a comprehensive overview of competitors’ search performance and the ability to identify threats and opportunities. Additionally, the SERP features tracker is a lifesaver when it comes to analyzing knowledge panels, featured snippets, and other search result elements. Unfortunately, it’s only available on Team and Enterprise plans.

Keyword opportunity tools

Similarweb provides three tools for leveraging keyword opportunities for your website, including:

1. Keyword Gap Tool:

• Identifies high-value keywords your competitors rank highly for but you don’t.
• The keyword gap analysis report compares your domain alongside up to 4 competitors and shows (1) shared keywords, (2) high-traffic keywords of which your website has a big share, (3) missed opportunities or keywords that your competitors get traffic from, but you are not, and (4) underperforming keywords that generate less traffic than those of your competitors.
• To facilitate understanding, the report includes a clear-cut Venn diagram and provides metrics on keyword difficulty, traffic share, and search volume.

2. Keyword Seasonality Tool:

• Track and analyze search volumes for specific keywords to identify overall trends.
• For example, an online retailer may notice that searches for Christmas ornaments spike in October, modify marketing strategy, publish guides on decorations, launch targeted advertising campaigns, and offer promotions before the peak demand hits.

3. Keywords by Industry Report:

• Gain insights into top search terms driving traffic in specific industries.
• Monitor traffic volume trends, identify new and trending keywords, filter results by parameters like CPC and traffic volume, and analyze paid and organic traffic.

Site Auditing

An SEO audit is another comprehensive tool identifying issues that could be affecting your website’s search engine performance. It involves:

• Technical SEO — focuses on backend parameters like site speed, coding effectiveness, SSL security, etc.
• On-page SEO — centres on the content and structure within your website, including formatting, keyword usage, and internal linking.

Similarweb’s audit tool conducts a thorough analysis of a wide range of issues, including slow-loading content, SSL problems, duplicate content, missing headers, crawl errors, overuse of keywords, and broken links. Additionally, the tool provides a so-called ‘health score’ that generates actionable recommendations on boosting site performance and Google’s Core Web Vitals, assessing visual stability, responsiveness, and page speed.

Unfortunately, Similarweb restricts these features to top-tier plans, while Semrush and Ahrefs provide access to site auditing even in entry-level plans.

PPC Research

PPC, or pay-per-click, is a cost-effective online advertising model where advertisers pay for clicks. Similarweb is also a handy PPC research tool that enables businesses to analyze their paid advertising campaigns across platforms like Google Ads. These insights are crucial for optimizing budgets and bringing ad strategies to the next level.

The PPC tool provides the following data:

• Paid-for Keywords — the specific search terms businesses bid on for ad placements in search engine results.
• Ad Positions — where advertisements appear on search engine results pages.
• Competitors — insights into businesses targeting similar keywords and audiences.
• Ad Displays — the actual ads shown to users in search results and other platforms.
• Ad Campaign History — past performance metrics and changes over time.
• Landing Pages — the web pages users are directed to after clicking on an ad.
• Subdomains in Ads — specific subdomains used to target different audiences or promote particular products.

Unlike key competitors Ahrefs, Moz, and SE Ranking, Similarweb provides data on PPC ads and Google Shopping’s product listing ads. Still, accessing these extensive insights comes with pricey subscription plans. Even if you choose the most expensive plan, Similarweb gives limited access to historical data, with the Starter package granting 3 months of historical data, Team — 15 months, Business — 25 months, and Custom — 37 months. In comparison, Semrush gives access to 12 years of advertising data, while SpyFu boasts a whopping 18 years of data.

Backlink Analysis

Backlinks — links from external sites — are crucial for improving a website’s search engine rankings, enhancing brand authority, and increasing organic traffic. Despite their importance, Similarweb doesn’t offer comprehensive backlink analysis in its regular, non-enterprise-level plans and lacks information on individual backlinks. To get full backlink data, you need to be on a Team plan or higher, which will cost you an eye-watering $15,000 annually.

Still, if you can afford the custom Enterprise plan, you’ll access:

• a backlink overview report — summarize total backlinks, referring domains, trends, and new/lost backlinks;
• a referring domain report — a list of linking domains with a trust score and dofollow/nofollow ratio;
• a backlink report — details on individual backlinks, including the referring page title and URL, anchor text, and the dates when the backlink was first and last seen.

Although Similarweb updates backlinks data on a daily basis, it’s unclear how many backlinks are in the database. Some of its help pages state around 3.6 trillion links, while others suggest a whopping 360 trillion links.

Here’s a quick comparison of Similarweb’s Starter plan backlink-related data with referring domains surfaced by Semrush.

Website Referring domains surfaced by Semrush Referring domains surfaced by Similarweb.

Website	Referring domains surfaced by Semrush	Referring domains surfaced by Similarweb
Amazon.com	4.3m	2.1k
BigCommerce.com	327k	2.6k
Canva.com	533k	2.9k
Ecwid.com	65k	627
GoDaddy.com	3.5m	3.1k
Jimdo.com	658k	408
Shopify.com	4.6m	3.1k
Squarespace.com	337k	3k
Webflow	237k	2.4k
Wix	1.4m	3.2k

The results are striking — Similarweb finds considerably fewer referring domains than Semrush across all sites, often by hundreds of thousands or even millions. Other SEO tools, such as Moz, Ahrefs, and SE Ranking, provide substantially more backlink data than Similarweb.

Interface and Ease of Use

A user-friendly interface is essential, allowing customers to easily navigate the platform and accomplish their tasks from the get-go without spending multiple hours getting the grasp of an overly complex layout. Similarweb is pretty straightforward: the vertical menu is featured on the left side of the interface, granting access to the digital tools, data, and reports, which, when selected, are displayed on the main panel on the right.

The minimalistic menu enhances the overall user experience and makes the platform enjoyable to interact with. Still, there may be room for improvement, as the menu is hovering- and expanding-heavy and obstructs the view of the tool you’re currently using. Here’s an example:

Although it’s not a major issue, some users may find it slightly annoying. As for how Similarweb displays its actual data, there is nothing but kudos to the company for crafting detailed and well-presented tables, interactive charts, and a range of ways to filter and segment the reports for users’ convenience. Another perk is that the platform employs fairly large fonts and lots of white space, making the reports easy to read.

Similarweb’s Dashboard Templates feature is worth mentioning separately.

Custom and ready-made templates come in handy if you want to further customize your experience and make navigation even more seamless. The templates come in many varieties, allowing users to prioritize certain report parameters (focusing on audience analytics, competitor analysis, keywords, etc.) or even create their own custom dashboards from scratch by adding widgets to display the requested data.

Mobile App

Currently, there is no separate Similarweb mobile app. Although you can access the platform through a mobile browser, it becomes immediately clear that it’s unusable on a phone screen, as the main menu takes up to 70% of the screen width. If you’re dead set on using Similarweb through your smartphone, you can try switching the mobile browser to the desktop view. Of course, it’s hardly a solution, as text and graphs become so small you’ll need endless determination, superhuman eyesight, and a magnifying glass to discern at least some of the report. Pinching and zooming are also out of the window, as Similarweb doesn’t support either on a mobile.

Pricing

Compared to other online platforms for web traffic analytics, Similarweb is pretty expensive. For instance, Semrush and Ahrefs cost around $120, while cheaper alternatives like Serpstat and Moz Pro are priced at $50 per month. Similarweb’s monthly plan costs $199. There is a good reason behind the elevated price tag, as the platform offers robust features and access to vast amounts of data. Still, this makes it a tough sell, especially with the higher-tier plans, Team and Business, costing an eye-watering $15,000 and $30,000 annually, respectively.

The main differences between the plans include:

• Access to Core Features. The standard plan lacks essential features, like rank tracking, SEO audit, and access to backlink data. For context, these features are included in the standard plans of all of the key rivals, like Semrush.
• User Seats. Similarweb’s Starter plan grants access to 1 user, Team and Business plans — to up to 5 users, and Enterprise — to up to 10 users.
• Number of Results per Report. The standard plan allows 1,000 keyword results per report, the Team plan increases the limit to 50,000, and the Business plan offers a whopping 100,000 keywords. If this is not enough, the Enterprise plan offers unlimited keyword results.
• Historical Data. Starter plan offers access to 3 months of historical data, Team — 15 months, Business — 25 months, and Enterprise — 37 months.
• Filtering Data by Country. If you want to target local markets effectively, the capability to filter data by specific regions and countries is essential. Unfortunately, this option is available with higher-tier plans, as Starter package only grants access to a worldwide view, so you can’t filter by specific country. 

If you want to try out some of the features, the platform has a 7-day free trial.

Customer Support

Similarweb Knowledge Center should be your go-to if you are new to the platform and browsing for quick solutions or guidance. The platform offers numerous comprehensive guides, like Get Started with Similarweb, that help new subscribers navigate the platform, build a dashboard, or customize the website. The Knowledge Center covers a range of topics, including e-commerce, lead generation, affiliate research, competitive analysis, account and billing, and much more.

Still, the experience is not without a hitch, as many articles may lack the necessary detail and clarity, offering ambiguous solutions without helping to resolve the primary issues. More in-depth guidance on how to get the most out of the platform’s main tools would significantly improve the entire experience.

If you fail to find the solution to your question, Similarweb offers two primary communication channels to resolve any issues, including:

• Live Chat. The pop-up live chat support is typically prompt, as you can receive answers within minutes.
• Email. Users can fill in the request form and add attachments or screen recordings to facilitate further assistance from the staff. Email support is typically a bit slower, so expect to get your issue addressed in about a day.

Overall, Similarweb’s customer support is reasonably responsive. However, its Help Center would benefit from more detailed and in-depth guides to help customers resolve issues individually.

Who Needs Similarweb: Popular Use Cases

The application of Similarweb is multi-faceted, transforming the platform into a go-to solution for thousands of businesses. It meets their unique needs, boosts decision-making, helps outperform their rivals, and skyrockets their revenue. So, what can you do with Similarweb data? Here’s a quick look at some of the most popular use cases.

Trading and Investment Automation

From hedge and systematic quant funds to individual investors, Similarweb provides multiple data points that companies can feed into their predictive algorithms to boost their performance. The Similarweb’s data, like web traffic, user engagement, or conversion rates, helps uncover new opportunities, facilitate decision-making, and strengthen investment strategies.

Global Travelling Patterns

Similarweb can be a lifeline for the tourism sector, too. Businesses can analyze global travel metrics, like conversion rates or most sought-after destinations, and use the suggestions to improve their performance. A better understanding of destination patterns and consumer demand can help significantly scale your company’s outreach.

Enrich CRM

Sales teams also benefit from Similarweb features as the platform allows gaining insights and provides data that enriches their CRM (customer relationship management) systems. After all, receiving the correct data is crucial for boosting a company’s performance and personalizing its outreach. Similarweb’s technographic and firmographic data is an excellent way to streamline B2B sales efforts.

Boost Marketing Campaigns 

The Similarweb’s traffic and engagement data is tailor-made for bringing your marketing campaigns to the next level. How can the platform help you craft more impactful campaigns and optimize the company’s return on investment? The answer lies in a deeper understanding of how and where audiences consume content. Similarweb works like an aggregator that centralizes information from numerous domains; this information can be later used to identify new traffic acquisition opportunities, like whether the audiences primarily interact with your content via social media, referrals, or search engines, and convert new insights into workable marketing campaigns.

Find Great Affiliates

Growing your website requires a clear-cut and meticulous approach. Affiliate marketing is a popular strategy that allows leveraging potential partners’ audiences to expand your business’s reach into new locations and increase conversion rates. Analyzing potential partners from millions of domains simplifies the process and helps find the best affiliate marketing opportunities in the blink of an eye.

SEO and PPC Campaigns

Targeted keywords increase conversion and engagement and draw in your intended audiences. Both PPC and SEO marketing depend on robust keyword data. Similarweb aggregates the highest-performing keywords for your specific requirements, allowing you to scale your business and get more eyeballs.

Track Consumer Behavior

Whether you work in retail or are building your e-commerce brand, understanding consumer behaviour is essential. Ditch manual data gathering and automate your workload, as Similarweb aggregates necessary information into digestible and easy-to-understand reports. You uncover your competitors’ performance and gain new insights into consumer decision-making, which allows you to increase conversion rates and boost sales.

Similarweb: Pros and Cons

Although Similarweb is among the best web traffic and SEO toolkits for a reason, no experience is without a hitch. Here’s a quick look at why you should give the platform a try and the top reasons you probably should avoid it.

Pros

• Wider Scope of Keyword Suggestions. Unlike competing platforms, Similarweb provides keyword suggestions for Google, Amazon, and YouTube.
• Zero Click Searches. Similarweb allows you to see the number of zero-click searches — query types that show the number of users that receive a direct answer in the search engine results page without clicking a link — for a given keyword.
• Deduplicated Audience. This specific metric is the average number of individuals who drive traffic to a website across multiple devices and are counted only once. It’s a handy metric that helps figure out the exact number of unique visitors.
• Robust Audit Tool. As long as you’re subscribed to higher-tier plans, Similarweb provides an efficient audit tool capable of carrying out more technical SEO checks than other platforms.
• Handy PPC Research Tool. The Similarweb PPC research tool comes in handy if you need to get data on product listing ads from Google Shopping.
• Dashboard Templates. Create new templates from scratch or use ready-made layouts to simplify navigation, prioritize specific report parameters, and customize your experience.

Cons

Here’s a list of Similarweb’s main drawbacks, from the most substantial issues to minor hindrances that may be annoying to occasional users but are hardly deal breakers.

• Limited Toolkit in Basic Plan. Similarweb’s Starter plan lacks several essential SEO features available in competitors’ equivalent plans, including backlink analysis, site auditing, rank tracking, and the capability to filter data on a per-country basis.
• Sparse Historical Data. Compared to its main competitors, Similarweb’s historical data is pretty limited. The most expensive Enterprise plan will give you access to data that spans roughly 3 years.
• Price. Unlike other alternatives, which we will briefly discuss below, the platform’s prices can be biting for small, independent businesses.
• Limited Keyword Generator. Similarweb’s keyword generator tool provides considerably fewer suggested keywords than other SEO platforms.
• No app. Although you can open the platform via a mobile browser, using it on a smartphone is an excruciating experience you will be better off avoiding altogether.
• Expandable Interface. Although it’s a minor issue, some users may find it annoying that the expandable menu occasionally blocks the main display view.
• Help Center Guides. The Help Center would definitely benefit from more detailed and solution-oriented guides.

Alternatives

Whether you’re looking for a comprehensive SEO toolkit or a more limited but affordable competitor, there are many cost-effective alternatives to Similarweb. Sure, they often lack the extensive functionality of the popular tool, but they may be a great choice if you’re looking for a more budget-friendly option. Here’s a look at some of the most prominent platforms to unlock market intelligence, monitor traffic, and analyze your competitors’ websites from priciest to cheapest platforms:

Semrush

This powerful SEO and content management tool does a great job of traffic analysis and keyword research. One of the biggest perks of the platform is that Semrush assesses the content and gives recommendations on how to improve it, mirroring a popular SurferSEO’s functionality. Another advantage is its extensive AI features that provide insights into how to improve your website and boost its ratings. As for the cons, first-time users typically complain about underwhelming UI that transforms navigation into a challenge and expensive subscription plans starting from $129 per month.

Verdict: Despite biting plans and over-complicated UI, Semrush is a comprehensive tool that, once you learn to navigate, unlocks such powerful features as content exploration and AI recommendations that help boost a website’s visibility.

Ahrefs

One of the best all-in-one SEO tools on the market, Ahrefs is a top-tier platform that incorporates powerful backlink analysis with robust keyword search. Without a doubt, this platform is among the most well-known SEO platforms used by such heavyweights as eBay, LinkedIn, Uber, Adobe, Facebook, Shopify, and Zoom. What makes Ahrefs really stand out is its user-friendliness, powerful filters, and competitive analysis. Prices are biting, with the cheapest Lite package costing a whopping $120 per month.

Of course, even the best tools have drawbacks: Ahrefs lacks robust digital marketing features, so if you find them crucial for your specific needs, Semrush provides a better alternative.

Verdict: Semrush is a comprehensive all-in-one SEO tool that remains among the top-rated tools on the market. If you’re willing to cash out around a hundred bucks and don’t mind a rather lackluster digital marketing feature, Semrush should be your go-to.

Serpstat

The comprehensive platform includes PPC, link building, and robust SEO features, making it an efficient tool for boosting your business’s online visibility. It’s easy to use, has multiple tools to pump up your SEO (rank tracking, backlink analysis, competitor and keyword research), and offers extensions for major web browsers. Although the platform has no major drawbacks, some first-time users may find many features confusing to use. Individual is Serpstat’s cheapest plan that costs $50 per month.

Verdict: Serpstat boasts a range of versatile features that will bring your SEO, PPC, and content marketing to a new level. For a price of $50, Serpstat is a great choice.

Moz Pro

The SEO tool offers comprehensive website audits, backlink checking, and keyword research. Among the advantages are a big backlink database, a user-friendly UI, a generous 30-day free trial, and excellent auditing features. As for the pricing, the starter package costs $49 per month, which makes Moz Pro a pretty affordable alternative. Of course, no experience is without a hitch, so expect a relatively small keyword database and limited keyword research limits.

Verdict: Although Moz Pro has drawbacks, like an ungenerous keyword database, the platform offers excellent auditing features and backlink checking for an affordable monthly price.

SpyFu

This competitive intelligence tool shows in-depth insights into the competitors’ digital strategies and paid and organic search history. This data-powered platform is a powerful ally that boasts a user-friendly interface, valuable insights for SEO and PPC tasks, and quick access to ad campaigns’ data. The prices are reasonable for larger agencies, with a basic monthly plan starting from $39, although businesses operating on a tight budget may find that a bit high. On the offside, SpyFu PPC’s data source for AdWords excludes such major platforms as Bing and Yahoo, which inevitably limits its comprehension scope.

Verdict: Spyfu is a decent and cost-effective alternative to pricier SEO tools, although it lacks data sources for PPC, which results in inaccurate data.

Final Thoughts

Similarweb is a comprehensive SEO and web analytics tool that allows you to gain a digital competitive edge over your competitors. It is indispensable for the social media and digital marketing crowd. The platform is a solid SEO toolkit with robust and user-friendly features for traffic analysis, keyword research, PPC insights, and competitor benchmarking.

Its SEO audit tool is particularly impressive, performing twice as many technical SEO checks as comparable features in Ahrefs and Semrush. It also boasts a unique, deduplicated audience and zero-click search metrics, which are uncommon in competing platforms. Of course, no experience without a hitch, so expect limited access to historical data and access to backlink data, rank tracking, site audits, and country filters only in expensive custom plans.

Overall, Similarweb is a good choice for larger businesses, while solo SEO professionals and small agencies should better stick to its main competitors, like Semrush or Ahrefs.