SE Ranking – A Universal and Powerful Tool for Website Promotion

SE Ranking is a comprehensive tool for website optimization and search engine promotion. Founded in 2013, this platform remains one of the most popular among SEO professionals, as it offers accurate data, an intuitive interface, and a rich set of features that cover everything needed for website optimization.

Currently, the platform has over 500,000 active users, which proves that specialists find everything they need in this solution. SE Ranking helps identify what people search for online, assists in generating content ideas, and even facilitates content creation.

It is also an efficient tool for working with backlinks, traffic analysis, in-depth audits, keyword research, on-page SEO, competitor analysis, and much more.

Key Features of SE Ranking

SE Ranking stands out as an all-in-one SEO solution, allowing users to manage the full spectrum of website optimization tasks efficiently:

• Track website rankings in search engines: Monitor real-time ranking positions across multiple search engines to measure SEO performance.
• Collect and research keywords: Gather all relevant keywords to optimize content and make it more visible to a highly interested audience.
• Create content based on keyword research: SE Ranking’s built-in AI tools allow users to generate high-quality content directly on the platform, eliminating the need for additional tools or external specialists.
• Conduct in-depth technical audits: Identify errors and growth opportunities that may hinder search engine indexing and receive actionable recommendations for improvement.
• Analyze competitors: Understand their strengths, gain insights, and adopt successful strategies that can benefit your project.
• Work with backlinks: Monitor, analyze, and create new backlinks to strengthen your website’s authority and search rankings.
• Local SEO: Unlike many other SEO platforms, SE Ranking offers precise regional targeting, enabling users to analyze and optimize their websites for specific locations.
• Generate detailed reports effortlessly: Instead of manually compiling reports, users can let SE Ranking automate the process, making teamwork and client reporting more efficient.

With such comprehensive functionality, SE Ranking remains affordably priced, offering multiple subscription plans to suit individual business owners and large agencies, ensuring they get exactly what they need without overpaying.

Now, let’s take a closer look at SE Ranking’s core components, how they work, and whether this platform can truly support your daily SEO and organic growth efforts.

Keyword Research with SE Ranking

Optimizing a website with the right keywords makes it more attractive to search engines. When users find answers to their queries on your pages, it increases traffic, engages readers, and helps attract potential customers. Keyword optimization is essential for product descriptions, informational blog articles, and metadata such as titles and descriptions.

SE Ranking simplifies keyword research by allowing users to enter a single keyword and receive a list of related search queries. Alongside each keyword, SE Ranking provides:

1. Search volume – the number of searches for a keyword over a specific period.
2. Current ranking leaders – information on which websites currently occupy top positions for that search term.
3. Related and synonym keywords – expanding keyword research to include additional relevant phrases that could attract more traffic.

Additionally, SE Ranking analyzes keyword difficulty, indicating how competitive a keyword is. This helps users understand the level of effort required to rank in search results.

For advertising and PPC campaigns, SE Ranking also provides cost-per-click (CPC) estimates. This allows businesses to calculate an approximate budget for their paid campaigns before launching them, factoring in keyword competition and potential costs.

Key Metrics for SEO 

Within the “Keyword Research” tool, two primary factors stand out for SEO professionals:

• Search volume (frequency) – Higher search volume means greater traffic potential.
• Keyword difficulty (competition level in the top 10) – The higher the difficulty score, the more effort is required to create optimized content and outrank competitors.

The main drawback of SE Ranking’s keyword research tool is the lack of backlink data for each keyword. This means SEO specialists must estimate how many backlinks are needed to rank for a given keyword based on intuition or external tools. If link-building is a crucial part of your strategy, additional tools might be necessary.

However, for on-page SEO and content optimization, SE Ranking provides all the essential data needed to select and implement the right keywords effectively.

Backlink Analysis with SE Ranking

SE Ranking provides an overview of backlink quantity and an in-depth analysis of individual links. The number of backlink checks available per month depends on the chosen subscription plan.

Some link-building specialists note that SE Ranking’s backlink database is smaller compared to major competitors:

• SE Ranking: 2.7 trillion URLs;
• Ahrefs: ~3.1 trillion URLs;
• Moz: 40.7 trillion URLs.

However, accuracy is just as important as quantity. In comparative tests with other backlink analysis tools, SE Ranking provided the most precise results, even outperforming Ahrefs in certain cases. This makes it a reliable tool for professionals looking for detailed backlink data rather than just extensive link volume.

Key Backlink Metrics

Beyond simply listing backlinks, SE Ranking provides insights into critical SEO factors, including:

• Domain trust score evaluates the credibility and authority of the linking domain.
• Anchor text distribution helps assess the relevance and naturalness of backlinks.
• The number of unique referring domains shows how diverse the backlink profile is.
• “Lost backlinks” identifies links that need recovery or disavowal.
• Maps show the country-specific sources of backlinks.

With SE Ranking’s backlink analyzer, specialists can assess the total number of links and the quality and structure of the backlink profile. This enables more strategic link-building efforts, helping improve rankings, monitor competitors, and refine overall SEO strategies.

Analytics and Technical Data

SE Ranking scans any project within minutes, allowing users to quickly identify and fix technical issues to improve the website’s performance for users and search engines.

The tool will detect if meta tags are missing, identify redirect issues, spot duplicate content, and flag SSL problems if they exist. In total, SE Ranking’s technical analysis evaluates 130 factors that influence search rankings.

The audit report highlights errors and provides recommendations and explanations on why these issues need to be fixed and how to do it.

The reports are clear, structured, and easy to understand, making them accessible even for beginners or small business owners who choose to manage their projects independently. 

Competitor Analysis

The tool allows you to work comprehensively on the website you are promoting. This means you can receive reports on internal issues or gather keywords and see what your competitors are doing, what they are working on, and what their strengths are.

SE Ranking provides insights into the keywords they are ranking for, the keywords and topics they use when creating content, and, just as importantly, how exactly they manage their backlink strategies.

SEO stands on three pillars:

1. On-page technical excellence, ensuring all technical aspects of the website are properly optimized.
2. Content marketing, helping visitors find exactly what they are looking for.
3. Backlinks, which build the website’s authority and improve its rankings in search engines.

The unique advantage of SE Ranking is that it allows you to work on all these aspects and lets you see how your main competitors are performing in these areas — what they are doing and where they are stronger. This information essentially provides a clear list of tasks to help your website get ahead. Simply put, analyze what others are doing and do it better: gain more high-quality backlinks, create more valuable and informative content, and eliminate common technical issues.

Content Marketing

This feature is relatively new in the platform’s functionality but is already quite powerful. The ability to work with content directly within the platform and immediately achieve high-quality results is a unique feature of this tool.

There are different opinions on AI-generated texts. However, if a business does not have enough budget for custom-written content, AI-generated texts can still be useful, especially for standard product and service descriptions. The Content Creation tool works well with general topics and sales-oriented texts, incorporating CTAs, strong headlines, and subheadings.

It is also a highly convenient tool for generating meta tags. The system utilizes provided keywords to optimize content efficiently, leading to tangible SEO improvements. Manually creating meta tags would take significantly more time. The content marketing section also includes a content planner, allowing users to develop a comprehensive strategy for publishing new content, posts, and other materials.

Unique Features of SE Ranking

SE Ranking is quite similar to competing platforms, but several features make it unique.

• AI Writer helps generate new content.
• Content Editor is an excellent tool for editing and optimizing existing texts according to the latest SEO requirements.
• AI Overview Monitoring is a unique feature of the platform. It tracks how often AI systems reference your website as a source of information.
• Comprehensive reporting across multiple areas, including organic traffic, competitor analysis, and other key factors. Use ready-made templates to generate informative SEO reports for your clients or team.
• The “Page Monitoring” feature ensures that no changes made to the website go unnoticed, making it an invaluable tool for project managers who need to stay in control.
• If someone removes important keywords or meta tags, makes technical modifications affecting site visibility, or implements any other significant changes, SE Ranking’s Monitoring feature will instantly notify you. This prevents unintended edits from negatively impacting your SEO performance.

With a full suite of essential SEO tools and these additional features, SE Ranking helps you save on content creation and editing costs. These capabilities are included in your plan, which significantly reduces the time needed to create content.

Use Cases: Who Can Benefit from SE Ranking

SE Ranking’s functionality is sufficient for virtually any professional or personal SEO needs. This solution is suitable for:

• Small projects just entering the market;
• Large businesses that want to improve their online performance;
• Marketing agencies and SEO companies that provide professional website promotion services;
• Content creators who need fresh ideas, keyword research, trending topics, and tools for creating blog posts, articles, video scripts, and more;
• SMM specialists, copywriters, bloggers — anyone involved in social media promotion in one way or another.

The platform is equally relevant to those promoting small regional businesses and large-scale campaigns that require team collaboration and competition analysis.

For example, SE Ranking can be used by a small transportation service provider targeting a local market and a global marketplace competing internationally. Every user gets the exact tools they need to succeed.

Key Competitors and Their Strengths

SE Ranking is a versatile tool, just like several other SEO platforms. Some of its key competitors include:

Ahrefs

This tool generates content ideas, works with keywords, and provides extensive backlink analysis options. However, it is almost twice as expensive as SE Ranking and less beginner-friendly.

Screaming Frog

While not a direct competitor, Screaming Frog specializes in identifying technical issues on websites. SE Ranking also includes technical SEO features, but many optimizers turn to Screaming Frog specifically for in-depth technical audits.

Semrush

Semrush offers broader and more detailed PPC analytics. SE Ranking has limited capabilities in this area, making Semrush a more convenient choice for PPC-related tasks.

Moz

Moz features metrics like Domain Authority and Page Authority, which help with backlink strategy and evaluation.

So, while SE Ranking has strong competitors, each tool has advantages. However, SE Ranking stands out with its usability, fast performance, well-structured reports, and strong focus on content optimization.

Pricing

SE Ranking offers several pricing plans to accommodate different users:

1. Essential: Ideal for individual specialists, this plan is best suited for working on 1-5 projects, making it a great choice for small businesses, freelancers, and content creators. It costs $65 per month, with the option to lower the price by choosing an annual subscription.
2. Pro: Priced at $119 per month, this is the most popular plan among marketing agencies, large businesses managing multiple projects, and SEO teams collaborating on projects.
3. Business: Designed for advanced users, this plan costs $259 per month, but if you opt for an annual subscription, the monthly price drops to $207.

Additionally, users can purchase extra packages for keyword tracking, backlink analysis, and other features as needed.

SE Ranking also offers a 14-day free trial, though some features are available in a limited capacity. This allows potential users to explore the platform’s tools and functionalities before committing to a plan.

Important note! 

During the initial registration, users specify their goals and needs, which customizes the platform interface to highlight the most relevant tools. This tailored approach also helps recommend the most suitable pricing plan based on the user’s requirements.

Pros and Cons 

We’ve explored the platform’s key features in detail. Now, let’s take a broader look at what makes SE Ranking stand out and where it falls short.

Pros

1. Compared to competing platforms, SE Ranking offers much lower prices, and annual plans make them even more attractive.
2. Supports working with large volumes of keywords.
3. AI text generation and idea creation simplify content marketing.
4. Local SEO features are perfect for regional and niche projects.
5. Manage multiple projects seamlessly.
6. The platform runs smoothly and efficiently.
7. Intuitive design and navigation.
8. Offers built-in tips and recommendations, making it newbie-friendly.
9. A dedicated set of features for SMM specialists.
10. SE Ranking provides well-structured, customizable reports.
11. Ensures detailed insights into backlinks.
12. Helps track changes made to a website for better control over SEO efforts.

Cons

• Limited backlink tools.
• Weaker PPC analysis compared to other platforms.

Conclusion

SE Ranking is a tool that every SEO specialist (and not only them) can benefit from. It’s also incredibly useful for copywriters, video content creators (for generating ideas, writing scripts, and adapting content to trending topics), and SMM specialists. In other words, SE Ranking is not just for SEO teams; its functionality caters to a wide audience.

With its intuitive interface and powerful features, SE Ranking is worth considering even if you already use other SEO tools. In many cases, it can serve as an all-in-one solution for effective website promotion. The final verdict? It’s definitely worth your attention, the investment, and trying out.