Sitechecker: Auditing Your Website – Opportunities and Limitations

The SEO software market offers many alternative tools for enhancing the online presence of a business. You are unlikely to use all of them when managing a website and promoting it in search results. This will be redundant and take up too much time that can be spent on more productive things. It is much more important to determine the most effective SEO tools that will give a lion’s increase in traffic. It is also essential to find a platform that will provide you with each of them so that you do not have to subscribe to several SEO services. 

In this review, I will give my vision of the strengths and weaknesses of Sitechecker. I will point out those unique features of this SEO platform that have become its main competitive advantages. Its basic tariff plan is more than 2 times cheaper than those of the leaders of the SEO industry. So, you may find that for your work tasks, this is the best option for improving the SEO of a website.

Brief History of Sitechecker

Sitechecker is not a newcomer to the SEO services market, so its tools have been tested by more than 1.000 SEO and marketing teams. However, it is not one of the pioneers in this industry. It was created taking into account the experience of such platforms as Majestic SEO, Semrush, Ahrefs, and others. Therefore, in its development, it relied on the rich experience of other SEO services.

The platform was launched in 2016 as an on-page SEO checker for the internal needs of Boosta, a company that creates digital products. However, the success of the initial SEO tool was so impressive that the company decided to develop it into a separate project. Thus, a new player entered the SEO software market.

Key Sitechecker Capabilities 

At first, the Sitechecker development team focused on auditing websites to identify technical SEO errors. However, the first two years showed that finding only technical SEO errors does not give the desired result. This way, Sitechecker tools received a new impetus for their development. Now, users could improve websites considering the interests of search engines and users. At the moment, it is already a multifunctional platform with many useful features:

• Website Crawler
• Website Monitoring
• Rank Tracker
• Backlinks Monitoring
• Keyword Generator
• Website Migration Checker
• URL Checker

Data Sources

When evaluating SEO platforms, it is important to pay attention to many factors, including automation capabilities, filters, task execution speed, data update frequency, etc. However, the most important are databases. It is their quality that largely determines the success of your SEO efforts. Some SEO SaaS services can afford to finance the work of powerful crawlers, as Ahrefs does. However, this requires significant investment, so most SEO platforms choose other solutions.

Sitechecker uses website performance data from free Google services like Google Search Console and Google Analytics. If that were all it offered, you could do it yourself because working with GSK allows you to combine its data with information obtained from GA. However, Sitechecker complements them with its tools for monitoring websites and tracking their ranks. So, if you have already felt the limitations of Google Search Console, working with Sitechecker can help you overcome many of them. Based on all this data, platform users receive:

• Reports
• Insights
• Predictions
• Notifications and much more

Let’s take a closer look at what opportunities webmasters, marketers, SEO specialists, and website owners get when working with Sitechecker’s key tools.

Website Crawler

If you want to audit your website in just 2 minutes, use the Website Crawler feature. It is focused on technical SEO analysis and will help you detect many errors and assess the overall technical health of the website. Some of the most common problems you may encounter include:

• Slow page loading speed;
• Duplicate content;
• Security issues;
• Lack of alt attributes on images;
• Poor website usability on mobile devices, etc.

In addition to errors, you will learn how to fix each of them. Unlike other services, where you will simply find different issues, Sitechecker will offer a detailed video guide with each step to eliminate a specific error. Therefore, website owners can manage it without contacting professional SEO specialists. If you want to delegate fixing technical errors to someone else, you can give another user access to your project. When the error is fixed, just re-crawl the website to make sure everything is ok. Perhaps some of the shortcomings are not important at the current stage, so you can simply ignore them. If new ones appear, the Website Crawler tool will notify you by email. 

Working with this SEO tool, you will significantly improve your ranking positions. Moreover, you will learn what mistakes can lead to lowering the position in SERP and will be able to avoid them in the future. The result will be more frequent impressions of your website to searchers and an increase in organic traffic. However, whether the website captivates users depends on its content. Therefore, you should not limit yourself to using only this SEO tool by Sitechecker.

Site Monitoring

This module is necessary for constant monitoring of possible issues with the website’s functioning. The most painful of them are hacking the site, problems with indexing pages, their blocking, etc. Some lead to a drop in the site’s position in SERP, others affect the user experience, and the most severe ones can even undermine the business’s reputation. That’s why site monitoring is critical if you want to maintain your market position. This tool will tell you why organic traffic is declining and will help you evaluate the effectiveness of your SEO strategy.

An essential feature of this tool is the monitoring of page segments. If you want to conduct SEO experiments with website optimization, you can select individual segments on web pages and analyze their performance. This way, you can evaluate which strategies work better.

Sitechecker users receive a detailed daily report and email notifications if critical bugs occur. Since all the information is in tables and graphs, analyzing these reports will not take much time. At the same time, it will provide important insights that will help you avoid the risk of losing traffic and enhance Google search engine visibility. The main metrics you can monitor on an ongoing basis with this feature are the following:

• Total website traffic;
• Organic traffic;
• Page indexing;
• Visibility percentage;
• Rank, etc.

You will also learn about possible hidden website changes before they cause any problems. Perhaps one of the employees changed the code intentionally or by mistake. Or your website has been attacked by hackers. Also, unwanted changes can occur due to the work of plugins or CMS platforms. But they will not go unnoticed if your site is protected by constant monitoring.

This Site Monitoring module is handy for marketers who conduct competitor analysis. It allows you to monitor other websites and learn all the details about their updates, on-page SEO strategies, content optimization, etc. Use it to gain important insights into website promotion and business strategy implementation.

SEO Rank Tracker

You can determine daily SERP position progress using the Rank Tracker tool. It performs many functions aimed at analyzing various factors that affect the position in search results. An important advantage of Sitechecker is that it works not only with Google but also with Yahoo and Bing.

If you manage only one website, you will get many valuable insights into keywords and their impact on SERP rankings. But if you support the work of multiple projects, you will get even more benefits from Rank Tracker because users can compare the performance of many websites in one window. Graphs will show fluctuations in SERP positions, and detailed information on each project will allow you to analyze the details of these changes. This way, you will see patterns faster, conduct SEO of web pages, and influence search engine rankings more effectively.

Rank Tracker allows subscribers to evaluate keyword rankings and their visibility and discover new keyword ideas. By filling the content of web pages with these keywords, you make your site visible to more search queries. Find out what search words users prefer to become accessible to a wider target audience.

Sitechecker offers various useful rank-tracking tools that focus on specific tasks, such as:

• Bulk Keyword Rank Checker;
• Automated Rank Tracker;
• Enterprise Rank Tracker;
• Mobile Rank Tracker;
• White-Label Rank Tracker etc.

By choosing any of them, you will get more detailed information on a specific issue you want to analyze.

Backlink Checker

Link-building efforts will yield maximum results only if you constantly monitor and evaluate them. Webmasters should check what impact specific backlinks have on websites’ rankings. You should also make sure that all of them are active. Doing this manually does not make sense because SEO tools take a couple of minutes to complete this task. And a company employee will do it for several hours with a few backlinks. Large websites can have tens and hundreds of thousands of backlinks, sometimes even millions. However, effective Backlink Checker tools will cope with this task as well.

Sitechecker performs all the necessary actions to check and track backlinks and control all incoming links. If you work in an SEO agency, you will be able to track multiple projects in your account in accordance with your tariff plan.

If any backlinks are lost, the platform will immediately notify you by email. This way, you can easily control backlinks in outreach posts without regular visits to donor websites.

You can also create reports to analyze the backlink profile dynamics. This will help you see the correlation between link-building peaks and the website’s position in SERP. By studying these metrics, you can objectively evaluate your link-building efforts.

As for assessing the quality of this Sitechecker feature, it is not as advanced as the same feature in Ahrefs, Google Search Console, or Semrush. You will still have to perform some actions manually. For example, this SEO tool will not detect new backlinks and add them to the tracker automatically. You will have to tell the tracker yourself that they need to be monitored.

Keyword Generator

If you are looking for profitable keyword ideas for optimization purposes, use Keyword Generator. This is one of the free Sitechecker tools that will be useful for SEO tasks and PPC campaigns. The keyword ideas that you get with this tool are collected in Google and other search engines (Bing), video hosting sites (YouTube), and marketplaces (Amazon, eBay).

Other Free Tools from Sitechecker

Like other SEO market leaders such as Semrush and Ahrefs, Sitechecker offers a variety of free tools. Today, its collection includes over 90 such free offers. With their help, users can solve many tasks to grow their business web-wide:

• Content optimization;
• Link building;
• Keyword research;
• Rank tracking and much more.

Some of these tools deserve special attention because they became Sitechecker’s competitive advantage.

SEO Chrome Extension

The Chrome SEO plugin from Sitechecker is available in 10 languages ​​on the Chrome web store. It will effectively check any website in accordance with more than 50 SEO parameters. To do this, the user does not need to subscribe to the Sitechecker platform. It is enough to download the plugin from the web store and install it. It performs all the key functions necessary to improve overall site performance:

• Checking title and description meta tags and making recommendations for their optimization;
• Determining keyword density to saturate content with valuable keywords;
• Checking links and identifying broken ones;
• Finding images without alt and title attributes;
• Checking web pages for crawling and indexing;
• Evaluating web page load time for mobile devices and desktops, etc.

The effectiveness of this plugin is demonstrated by the number of users who use it to check websites’ SEO. Over 100,000 downloads from the Chrome web store and a rating of 4.5 out of 5 are the best indicators of its usefulness.

SEO Checker

Another key free feature from Sitechecker allows users to quickly identify all technical and non-technical SEO issues on any web page. To do this, simply enter the website’s URL and view a detailed report. It has the same metrics as the SEO Chrome Extension but adds more details on technical SEO. By checking a web page with this tool, you will know its SEO score and technical issues that need your attention and correction. You will also receive recommendations for fixing the issues identified during the web page audit.

The advantage of this tool is that you can conduct a quick and free audit of any page of your website. With its help, you can monitor competitors and identify those positions that favor their promotion in search results. This will help you determine which website optimization tasks you need to perform first to get ahead of your competitors.

Competitive Advantages and Disadvantages of Sitechecker

To choose between alternative SEO SaaS services, you need to clearly understand the strengths and weaknesses of each of them. Sitechecker undoubtedly has more advantages, making it an effective SEO and marketing tool. They allowed it to enter the list of top 20 SEO platforms and successfully gain a foothold in it. However, the disadvantages hold it back from joining the top leaders of this rating. 

If you prefer a cost-effective solution for website optimization and promotion, Sitechecker is an excellent choice. But if you are looking for advanced features, you will have to pay more for the pricing plans of the leading SEO SaaS services. Here are the key advantages and disadvantages of Sitechecker that may influence your choice:

Pros:

• All-in-one solution for SEO. Sitechecker offers a full set of tools for technical and non-technical optimization of websites. A subscription to one of its tariff plans will be enough for your routine work. You will not have to subscribe to other resources if the standard set of SEO tools is enough for your working tasks.
• Effective management of multiple SEO campaigns. Sitechecker was originally developed for company needs, not individual users. This focus on serving digital marketing agencies and SEO companies has been preserved to this day. The platform offers convenient tools that will help you analyze and compare multiple websites.

• Convenient project management. SEO Dashboard allows you to track all key website metrics in one window. And if you want to compare different projects by one metric, you can also do this without scrolling through the pages of different projects.
• Easy navigation. Sitechecker stands out from its competitors by its ease of navigation among its many features and data. Alternative SEO platforms may try to impress their subscribers with a large amount of information on the user interface. But this significantly complicates the work of even professional SEO specialists. Sitechecker, on the contrary, simplifies the dashboard so that all tasks can be done faster.
• White-label reporting. If you work in a marketing or SEO agency, Sitechecker can help you solve the problem of customer retention. Use its data-rich reports with your company logo to impress clients with the results of your work.
• Suitable for novice webmasters and website owners with no SEO background. Sitechecker’s detailed reports and recommendations will be understandable even for SEO newbies. And if you are still not sure how to fix a certain error, you can easily delegate it to your colleague via a link or email.
• Many free tools. Similar tools on other SEO platforms often have too high limits on the number of checks. Sitechecker is a more generous platform in this regard. It aims to attract users who are willing to pay and those looking for free versions of SEO tools.

Cons:

• Some tasks have to be done manually, such as pointing the tracker which backlinks to track.
• Few tools for working with content. Sitechecker offers keyword generation capabilities and checking key content components. However, alternative SEO platforms provide many more tools for content optimization.
• Lagging behind in AI tool integration. SEO software market leaders are actively integrating AI-based SEO tools. This gives them additional competitive advantages and strengthens their positions. Sitechecker has not yet joined this race for AI integration. That is why it may experience an outflow of customers in favor of more technologically advanced platforms.

Sitechecker Pricing Policy

If you are satisfied with the built-in functionality of Sitechecker, you will find its prices quite modest. In comparison with the leaders of SEO services, they are more than 2 times lower:

• The Basic plan costs only $59/month. It allows you to support 3 websites and does not limit the number of users who can join this project.
• The Standard plan is suitable for small SEOs and marketing agencies that manage up to 20 projects. This plan costs $149/month.
• The Premium plan significantly expands the number of websites to manage up to 100 projects. Therefore, it is suitable for large agencies with many clients. The cost of $349/month is unlikely to seem significant for such companies.

The Basic and Standard plans can be ordered in 1x and 2x variations. When choosing the 2x option, the limits for all checks and the number of websites are doubled. At the same time, the price will be slightly lower ‒ $99/month for the Basic plan and $249/month for the Standard. There is no such doubling option for the Premium plan.

Paying for an annual subscription also allows you to save on Sitechecker services. You can save from $118/year for the Basic plan to $698/year for the Premium plan.

Sitechecker’s Main Competitors

Affordable pricing with quality SEO tools allows Sitechecker to position itself as a worthy alternative to Semrush. Market-leading SEO programs are significantly more expensive, but their capabilities are also wider. Therefore, each user has to decide whether to pay more or agree to somewhat limited functionality. Among the most popular competitors of Sitechecker, I would consider the following.

Semrush

Semrush is one of the few SEO platforms ideal for analyzing organic traffic and PPC campaigns. Sitechecker also offers some metrics for PPC analysis, but their range is much narrower. Semrush allows you to thoroughly study the effectiveness of the PPC campaigns of the websites you manage. It will also reveal all the details of competitors’ paid advertising, which is crucial for a deep analysis of alternative marketing strategies.

Semrush also offers a set of tools for social media management, making it popular among SMM specialists. Content marketers highly value tools for keyword research and content optimization. Since Semruch offers tools that are in demand by various specialists involved in website promotion, it has a wider user base.

Ahrefs

Ahrefs’ toolkit is no less impressive than Semrush’s. Moreover, this SEO service has one of the largest databases due to its extremely active web crawler. Ahrefs also has a huge backlink index because it focused primarily on this feature from the moment it launched. However, since then, it has come a long way, integrating all the latest ideas and technologies. Today, it actively implements AI-based tools, expanding the possibilities for its users.

One of Ahrefs’s significant advantages is its Keywords Explorer. Users can draw ideas from a database of tens of billions of keywords. In total, the platform’s web crawler has opened more than 110 billion keywords. This SEO platform makes keyword suggestions based on Google search, Bing, YouTube, Amazon, etc.

SE Ranking

SE Ranking is also one of those platforms that actively integrate AI and NLP technologies. At the moment, it offers AI Overviews Tracker and AI Writer:

• AI Overviews Tracker fills the gaps in analytics that webmasters and SEO specialists get when using only Google tools. This feature allows you to go beyond keyword analysis and learn searchers’ intent.
• AI Writer allows you to generate content with Artificial Intelligence. Subscribers can use this tool depending on their needs. For example, you can get only topic ideas according to your parameters. Or you can ask the AI ​​bot to write the entire text or draft.

With these tools, you will make more effective SEO decisions. You will be able to develop SEO strategies with a more complete knowledge of search engines and your potential consumers.

SE Ranking’s tariff plans are in the same price range as Sitechecker’s. Therefore, if the subscription cost is important to you, the choice will rather be between these two SEO platforms. At the same time, working with Ahrefs and Semrush will require significantly more significant investments.

Ubersuggest

If you are looking for a cheaper alternative to Sitechecker, consider Ubersuggest. Its plans start at $12/month for 1 user and 1 website. Combine its tools with the capabilities of Google Search Console to achieve effective results. The key feature of this platform is Generating Keyword Ideas, but other important SEO features are also provided: Rank Tracking, SEO Audit, Backlink Checker, Content Ideas, etc.

Conclusion

If you are looking for inexpensive but effective website audit tools, Sitechecker should be in the top 5 candidates on your list. Since it uses Google Search Console and Google Analytics data, you can trust them. Detailed reports will help you analyze the website’s technical and non-technical SEO issues. The platform’s recommendations will help you fix them without the help of specialists.

Sitechecker is suitable for SEO professionals and beginners. Therefore, if this is your first acquaintance with SEO tools, this platform is ideal for mastering all of them. Moreover, you can start with Sitechecker’s free tools. You may even find them sufficient if you are doing this work for yourself and not for clients. In the second case, it is better to subscribe to paid SEO tools since they significantly expand your capabilities. To impress clients and retain them, you need the full range of Sitechecker’s features.

Would I recommend Sitechecker to real SEO professionals? If they have already worked with Ahrefs or Semrush, they are unlikely to want to change them for less advanced features. But if you are just looking to choose a suitable SEO software, try Sitechecker in free trial mode. In two weeks, you will be able to thoroughly study its features and compare them with the services you have already used. I’m sure that in most cases, you will like this SEO service option and choose it for website optimization in search engines.