ChatGPT for SEO: Comprehensive Overview of the Main Features

When OpenAI launched ChatGPT in 2022, this event sparked debates about the possible end of SEO. Nonetheless, the common fears turned out to be unfounded. When used correctly, this service can simplify SEO professionals’ workflows.

Built to provide context-relevant interpretations of the text, ChatGPT is mostly used to generate content and provide timely replies to queries. SEO experts widely deploy it for researching keywords, paraphrasing articles, and performing SEO-related tasks. 

However, human intervention is still necessary to make the most out of this tool. The base version has limited access to the latest information and may output inaccurate or misleading replies. Thus, exhibiting caution is critical to avoid making decisions based on false information. 

In this guide, we will analyze how ChatGPT helps SEO specialists streamline their workflow and consider the key implications of using this tool.

Key Functionalities of ChatGPT

After the recent release of DeepSeek, a Chinese alternative to ChatGPT, the question arises whether using the service released by OpenAI is still a worthy option to consider. ChatGPT is a powerful chatbot powered by natural language processing (NLP) technology. It has impressive functionality and is safer to use than its Chinese alternative. Below, we have outlined its main capacities.

Multimodal Support

Running on GPT-3.5/4/4o, OpenAI o1/o3 large language models (LLMs), ChatGPT in its most recent configuration generates text, images, and audio. Offering a multimodal experience, it produces outputs in over 50 languages. 

The GPT-4o model released in 2024 has impressive generation speed and is more affordable than its predecessors. Moreover, users can utilize it for free within specified usage limits. 

Trained on extensive datasets, ChatGPT engages users using human-sounding voice. It can help professionals with SEO tasks as well.

With over 300 million weekly users, ChatGPT has already transformed multiple industries. However, many people fail to recognize how many potential applications it has. 

Users need to follow such steps to utilize this solution:

1. Sign up on the official website.
2. Type a text prompt in the dedicated bar at the center of the page.
3. Wait until the service generates a reply.

The output will look like this: 

The process seems quite streamlined. However, based on this response, it’s difficult to understand whether this tool can produce more human-sounding replies.

Next-token Prediction Capabilities

Advanced LLMs function by splitting text fragments into small units called “tokens.” It makes it easier for ChatGPT to grasp the subtle nuances of meaning in a specific context.

When a user writes a prompt using conversational language, the service analyzes it and predicts the most likely reply.

The next-token prediction capacity allows ChatGPT to write in a specific style. For instance, you may task it with writing a story in the style of Emily Brontë, and it will cope with the task perfectly. 

Moreover, you may ask it to act as a representative of your target audience or a seasoned SEO professional. However, you should take the generated replies with a grain of salt.

Sometimes, ChatGPT hallucinates and produces replies based on inaccurate information. Its most recent version, OpenAI o3, released on January 31, 2025, was trained on knowledge up to October 2023.

ChatGPT Use Cases 

SEO specialists deploy this multi-modal solution for generating content and coming up with relevant keyword ideas to engage a target audience and increase the efficiency of marketing campaigns. Professionals utilize the chatbot to streamline such routine tasks:

• Write title tags and descriptions;
• Improve content structure;
• Analyze competitors;
• Build links.

When a team finds it challenging to come up with new ideas, it can rephrase headlines to make them resonate with the target audience, 

Keyword Research

Generating high-ranking content necessitates choosing relevant topics, finding suitable keywords, and optimizing the text structure. While ChatGPT cannot fully replace dedicated software built for keyword research, its outputs can still be used to discover keyword ideas.

The basic version of the chatbot does not allow users to access keyword search volume data. However, it generates keyword ideas. You can ask it to create long-tail or Latent Semantic Indexing (LSI) keywords.

Try using this prompt as an example:

The convenience of the bot lies in the fact that it produces an extensive list of keywords in a few seconds. Nonetheless, while it can save you a lot of time, this tool cannot replace such advanced services as Semrush with its advanced keyword research features.

If you take a closer look at the generated list, you may notice that some keywords sound too generic, while others are not exactly relevant or have a low search volume. Keep in mind that ChatGPT won’t provide you with keywords or topics that became relevant after October 2023. This limitation makes it a dubious choice for those looking for a dedicated SEO tool.

When you ask this service to generate long-tail queries, it will provide you with a list of phrases that are more specific than regular keywords. You may also explore keywords often used in the same context as your target keywords. Be specific and ask the chatbot to provide you with a new list, like in the following example: 

If you need to research semantically related keywords, also known as LSI keywords, ChatGPT will help you generate words and phrases that help search engines understand your article’s topic.

Writing a simple prompt will allow you to generate a list of LSI keywords without wasting a lot of time:

Using these keywords, you can write an engaging article with an in-depth understanding of the topic. It will likely drive more traffic to your platform than an article without such keywords, as it will include related topics your target audience may be interested in.

Keyword Classification

Understanding search intent is necessary to choose the most suitable keyword for an article. Seasoned professionals use ChatGPT to generate a table listing search intent types of various keywords.

The chatbot can create a detailed table listing each keyword under the Commercial, Transactional, or Informational category.

It allows a researcher to understand what objective a person wants to achieve when entering each keyword in the search bar. Using this information, it’s possible to fine-tune content depending on the target segment’s needs.

While it is not recommended to trust the results of such basic SEO research too much, it can still show you how to improve the quality of your content and make it easier to find the necessary data.

Keyword Cluster Generation

If you want to organize your keywords, ask the chatbot to put them into clusters based on their meaning:

ChatGPT will quickly generate a detailed reply listing different keyword groups under relevant categories.

Even though Semrush and other pro-grade services have more advanced organization capabilities, ChatGPT can still be of help.

Content Strategy Development

Building an efficient content strategy is essential to ensuring that your website appears at the top of search results. Topic clusters are instrumental in covering all relevant topics that may interest a potential reader.

Answering popular search queries is crucial to grab a visitor’s interest. However, it’s also necessary to provide unique information that cannot be found elsewhere.

If you decide to add too many articles on the same topic, your pages will compete for the same keywords, which may result in lower traffic.

To avoid keyword cannibalization, use ChatGPT. For instance, if you need to write an informative article on skin-care routine, ask the chatbot to generate a list of relevant topics:

This approach will allow you to examine the topic from a unique angle and discover how to make your content stand out. 

You can also ask ChatGPT to organize the titles to make it easier for you to analyze the list of suggestions. For instance, you can ask the chat to generate content ideas for writing blog posts, tutorials, and other types of content.

If you still need to access more professional features, you can utilize Social Poster and Content Audit features available in Semrush to audit your content and enhance its quality before publishing it online.

Content Creation

While it’s hardly a feasible option to use ChatGPT to build a comprehensive content strategy, it is still widely deployed by professionals who need to create a well-structured article outline quickly.

If you already have some ideas, the only thing you need to do is conduct thorough research to collect information that may be of interest to your audience.

We advise you against relying on ChatGPT too much when it comes to content generation. However, this tool will help you analyze your competitors and generate a detailed brief. Using the Topic Research and Outline Builder tools available in Semrush, you can discover even more relevant headings for your article.

If you want to test out ChatGPT capabilities, use a simple prompt and ask it to generate a content outline for a blog post on a topic of your choice. It will generate the headings and subheadings for you to choose from:

Users can also specify their requests by indicating the desired word count, the number of headings, and the style of the blog post.

If you want to add lists with bullet points or structure information using tables, make sure to explain it when writing your prompt.

Detailed prompts result in better outputs, so it’s crucial to indicate as many details as possible when working on a content outline.

Users can also generate pro-level content briefs. It’s recommended to tell ChatGPT more about the target audience and tone of voice to achieve high-quality results.

For instance, we used the following text prompt: “Create a content brief for a blog post on “skincare routine for sensitive skin” for women aged 40-60.” ChatGPT generated a well-structured brief:

This brief contains detailed information on the target group and its pain points. 

It also includes a keyword list, content outline, and recommendations regarding tone and style.

Content Improvement Using ChatGPT

As we have already mentioned, we do not advise professionals to use ChatGPT for content-generation purposes. However, this tool is suitable for researching specific topics and discovering new ways of writing informative content in an engaging tone.

Instead of fully outsourcing the task of content writing to this chatbot, use it to generate the first draft. It will utilize its next-token-prediction capabilities to produce helpful suggestions for your text.

If you ask ChatGPT to write an SEO article, be ready to get an output text with excessive keywords and distracting repetitions. Such articles typically lack originality, making them hardly suitable for marketing purposes.

Content written by a chatbot will not meet Google’s E-E-A-T guidelines. Such parameters as Experience, Expertise, Authority, and Trust remain important for search engine ranking.

Nevertheless, there are still some notable uses for AI-generated articles and blog posts. Google explicitly states that AI content with some added value won’t be necessarily flagged as spam.

It means that if you decide to use any AI-generated output, you will have to double-check it to eliminate mistakes and inaccuracies.

You can use ChatGPT to quickly write a well-polished “About Us” section or create content for other pages that should not necessarily rank high.

The chatbot can create the following text:

Thus, it’s advisable to use ChatGPT as a research tool to improve the structure of your content and discover topics that may be relevant to people interested in specific products or services.

After generating the initial version, you can use a more detailed prompt or make some improvements to ensure the text is written in your brand’s voice.

Rewriting Content Using Specific Tone

Improving a brand’s recognition necessitates writing content in a signature style. This is where ChatGPT comes in handy. For instance, the chatbot can write the “About Us” section in a more formal style:

If you want to engage a younger audience and make your brand look more approachable, you can task ChatGPT with writing the same section in a fun way:

ChatGPT excels when users task it with rewriting existing content in a specific style. However, double-checking the facts in the output version is necessary to maintain high quality of published content.

During the review stage, you can edit an article as you see fit. If you outsource content writing tasks to third-party providers and freelance professionals, be sure to utilize plagiarism checkers to confirm the authenticity of each copy.

Experienced content writers prefer to use ChatGPT to rewrite unique content in their chosen style to grab the target audience’s attention.

Creating the FAQ Section

After reading an article or a blog post, readers may still need to get answers to specific questions. By adding a FAQ section, you can make your content more informative. Moreover, it will allow you to improve the visibility of your content on Google.

Task the bot with writing common questions asked by people interested in the topic, and you will get a list of questions with detailed answers. It will look like this:

As you can see, the answers are detailed enough to satisfy the needs of clients looking for additional information.

You may also provide the bot with a copy of your article and ask it to write questions based on its content. It will allow you to create a more specific FAQ section. Here is an example:

Following these steps, you will be able to create lists of questions that will allow readers to understand the content of your blog post. 

You may add the FAQ section at the bottom of the page or the answers throughout the article to provide readers with a comprehensive overview of the topic.

Create Optimized Meta Title Tags and Meta Descriptions

Driving more traffic to your platform requires focusing on improving the title tags and meta descriptions of your articles. They increase the visibility of your content and allow search engine crawlers to understand what your articles are about. An engaging and informative title tag and meta description motivate people to open your article.

Google uses the title tag to create a blue title link visible in search results. Below the link, users see the page’s meta description, which allows them to preview an article’s content.

Regardless of your experience level, you can use ChatGPT to generate informative meta titles and descriptions for your articles. Use this prompt as an example: 

Remember that ChatGPT does not always generate output that can be immediately used. Some meta titles might be too long. That is why it’s better to specify that title tags should be no longer than 60 characters. It’s also a good practice to keep the meta description’s length under about 160 characters. If you follow these recommendations, you can achieve better visibility of your content on Google.

If you want to choose from different versions of the title and description, ask ChatGPT to generate up to 10 ideas for a specific article. After selecting the most suitable option, edit it to your liking.

Identify Omitted Information

Publishing articles offering a holistic overview of a specific issue is critical to achieving authority and establishing a strong reputation. Eliminating content gaps requires covering all the topics relevant to the main keyword. Make sure to remove such gaps to get an edge over competitors.

ChatGPT was trained to analyze an article’s headings and identify missing information. You can ask the bot to create a silo map to discover the topics that weren’t covered:

If you want to access more advanced functionality and discover the less obvious gaps, choose any of the topics and ask ChatGPT to list related topics:

As you can see, ChatGPT generated a more detailed list. You can use it to explore every topic in detail and cover it thoroughly in your blog to help visitors find the information they need.

It’s better to analyze the suggestions carefully before creating new content to avoid repetition and cover the topics with high search volume.

ChatGPT also lets users check articles to discover whether they lack some essential information. After writing a blog post, there is no need to compare it with articles published by competitors to discover whether it contains all the necessary points. 

You can ask the bot to identify content gaps in a specific article. It will analyze the available information and list the points covered in other similar texts published online. The reply generated by the chatbot will look like this:

Content creators can use such a list as a roadmap to improve the articles published on a website. The most efficient way to create a comprehensive article is to discover the missing points and cover them thoroughly. ChatGPT also allows users to analyze competitors’ content to see what topics they focus on.

Content Optimization

If you are short on fresh ideas and don’t know how to improve the quality of your content further, ask ChatGPT to analyze your article and discover how to optimize it. 

Adding relevant keywords will not suffice to ensure your article meets SERP requirements and will be displayed at the top of the search engine results page.

Understanding the user’s search intent is necessary to writing comprehensive text that will be highly ranked by search engines. 

While we have already explored some ways ChatGPT allows users to make their content more relevant, you can also focus on rephrasing. Unique content has a higher value. To avoid plagiarism, make sure to paste your text into ChatGPT and ask the chatbot to rewrite it while keeping its original meaning. 

Be sure to perform sentiment analysis as well. If you want to grab the attention of your target audience, be sure to analyze the sentiment of your article to see whether it conveys a specific mood.

Snippet Targeting

Another strategy involves asking ChtGPT to help you promote your site using featured snippets. When a person searches for specific information, they see a featured snippet that answers their query. 

Such snippets appear at the top of search results. If your content gets featured in such a snippet, it will allow you to substantially increase traffic.

While getting featured in such a way could be challenging, ChatGPT can help.

You can use the following prompt to generate an informative snippet:

As you can see, ChatGPT generated a well-written snippet containing all the information a user may need. You just need to add a new H2 title using the question answered in the snippet and paste the text generated by the bot below. It will help you rank higher on Google. Make sure to edit the snippet before publishing it online.

Optimized YouTube Descriptions

When promoting your video content on YouTube, be sure to use ChatGPT to write compelling descriptions for your uploads. Ideally, YouTube descriptions should contain all the necessary data to help viewers understand what a video is about. They should be written in a concise way and include relevant keywords.

When writing a YouTube description, it’s essential to stay within the 5,000-character limit. The description should also accurately describe the video type (e.g., a travel vlog or a tutorial) and include headings, bullet points, and bold or italicized text.

You will get a detailed description written in easy-to-understand language:

If you want to specify some points, adjust your prompt or edit the output manually to get the desired result.

Proofreading Tasks

ChatGPT stands out for its ability to proofread articles. However, it has more advanced capacities that few people are aware of.

The owners of content writing agencies look for responsible professionals who can write informative articles that are easy to comprehend. If your text is too complicated, it might be a smart idea to check and rewrite it with the help of ChatGPT before sending it to clients.

The chatbot can also check the accuracy of the mentioned facts. However, it’s better not to rely on it too much, as it may try to convince you that false information is true. ChatGPT was trained on outdated information. Understanding your topic well is essential for determining which facts require double-checking.

In some cases, ChatGPT may help you check specific paragraphs or statements. Just ask the bot whether they are correct. Nonetheless, be ready that it might proclaim unfounded suggestions as accurate.

If you ask ChatGPT to confirm the validity of a statement written by a content writer, you may receive a similar reply:

Similarly, you can check the whole paragraph to ensure it contains no misleading information. 

ChatGPT is good at identifying obviously false statements. However, its capacities are limited when it comes to checking the accuracy of data that is not common knowledge. It may get confused by poorly worded sentences.

If the bot flags your copy as inaccurate, you can ask it to provide detailed suggestions to help you verify the information and remove false details. 

Some businesses follow specific communication guidelines. You can send them to the chatbot and ask it to check your copy to see whether it adheres to these rules.

Experimenting with various prompts is necessary to understand whether a text was written in accordance with the requirements. Ask the bot whether an author added a specific number of headings and included the relevant keywords. 

ChatGPT can also analyze the text to determine whether the right style or tone of voice was used. ChatBot facilitates rewriting blog posts and articles by rephrasing sentences with a passive voice. The bot can also provide helpful suggestions on improving your content and its structure.

While ChatGPT has an impressive capacity to simplify long or convoluted sentences, it’s necessary to consider its suggestions critically. Its recommendations are not always helpful, so you should avoid following them mindlessly.

Engaging CTAs

When promoting products or services, it’s crucial to add a compelling call to action (CTA) to your article to motivate a potential buyer to place an order. It allows you to convert leads to sales more effectively. Using CTAs, you can encourage a site visitor to browse other pages, purchase a product, or perform other actions.

Even though writing a CTA may seem simple, many content creators fail to make it enticing enough to drive a reader to buy a product. ChatGPT allows you to generate multiple CTAs that evoke the right reaction and align with the targeted search intent perfectly.

Use the following example:

Before using such a CTA, be sure to edit it to ensure it is written in your brand’s signature style.

Link Building

While ChatGPT lacks dedicated tools for creating a strong backlink profile, you can still ask it to help you find the best outreach opportunities. If high-authority websites post links to your platform, it shows search engines that your content is relevant.

Even though it’s highly recommended to build a backlink profile naturally, you can expedite the process by acquiring some backlinks. Ask ChatGPT to offer backlink ideas using the example below:

While it won’t provide links to specific sites, it will generate a list with helpful suggestions. It will help you find suitable domains more quickly.

Create Outreach Emails for Backlinks

After discovering new outreach opportunities, you can use ChatGPT to write emails asking site owners to post your backlinks. Most outreach emails automatically end up in the spam folder. To avoid spam filters, you need to write a professional email to the webmaster and explain why posting a link to your website could be beneficial for them.

When writing a prompt, provide some information about your website’s niche and ask ChatGPT to write a backlink outreach email:

Then, you can edit the template by filling out the missing details.

Moreover, ChatGPT allows users to get HARO (help a report out) backlinks. This method requires webmasters to react quickly and write a convincing message to get the desired link. Earning a HARO link requires understanding a HARO request. Ask ChatGPT to clarify what it is about:

You can also ask the bot to clarify the response, add multiple points, or make it more comprehensible. Similarly, you can use ChatGPT to generate email subject lines:

It will allow you to get a quick reply to your HARO request.

Generate Engaging Anchor Text

Even if you build an excellent backlink profile, you may still face issues due to poorly written anchor text. If it is too long or does not fully explain the linked page’s content, it may dissuade people from browsing your website.

Some people prefer to use the main keyword, but this approach has downsides. Using the Backlink Audit feature available on Semrush, you can detect anchors that look like spam. While ChatGPT lacks comparable functionality, it can still generate some anchor text suggestions.

When the bot provides suggestions, you can contact webmasters and ask them to use the generated anchors. This approach will save you time and help you implement a result-yielding link-building strategy.

Create robots.txt Rules

Even if you don’t have any prior experience, you can utilize ChatGPT to create a robots.txt file and make it easier for search engine spiders to understand what pages they should index.

If your robots.txt file contains inaccurate data, you will have to deal with crawling issues. You can use the following prompt to ask ChatGPT to write robots.txt rules:

ChatGPT will quickly write robots.txt rules and provide helpful explanations of every line:

It will allow you to understand how robots.txt rules are written and get an error-free file to increase your site’s visibility on search engines.

If you already have a robots.txt file, you can ask ChatGPT to check the rules. For instance, it can let you know whether some pages are prevented from being indexed.

If you notice that some pages with /wp-admin/ in the URL aren’t indexed, you can also ask ChatGPT to edit the robots.txt file.

Write Clear .htaccess Rewrite Rules

ChatGPT can also help you create .htaccess rewrite rules to ensure that users are redirected to a new URL. It will write mistake-free rules for 301/302 (permanent/temporary) redirects.

For instance, you can ask ChatGPT to write .htaccess rewrite rules to 301 redirect the URL skincareroutine.com/advice/skincare-routine-tips/ to skincareroutine.com/advice/skincare-routine-guide:

It will allow you to implement the redirect and ensure your site’s visitors are sent to the right URL. If you make a mistake in your prompt, do not worry, as ChatGPT is trained to recognize typos. It will still generate a flawless output.

The only thing you need to do is provide an accurate URL. The bot won’t double-check this information, so it’s critical to avoid mistakes.

Generate Regular Expressions (RegEx)

Using RegEx and Google Search Console, you can identify queries that bring more traffic to your website. It allows you to discover new keywords and optimize your content to increase its visibility. However, understanding Regular Expressions could be daunting for a person with no prior background.

You can use the following prompt:

Using this RegEx, you can filter ‘Performance on search results’ on GSC. In the query filter, choose the Custom (RegEx) option and paste the code generated by ChatGPT. You will see a list of queries that start with one of these words, as well as clicks and impressions they generated for your platform.

Generate hreflang Tags

Using hreflang tags, you can inform search engines about the web page language and the location of your site. Such HTML attributes allow search engines to display results in the right language.

ChatGPT can help you create a list of hreflang tags for your website:

When everything is ready, you just need to insert the output into the <head> tag. Be sure to replace the URLs in the example with links to your website.

Create Schema Markup

ChatGPT also empowers users to generate schema markup code. It lets search engines understand whether your content is relevant to web users. You can use schema markup to promote your brand, business reviews, or contact information on the web. It allows you to create “rich snippets” that will add some authority to your webpage in users’ eyes.

Ask ChatGPT to write schema markup code:

With the help of the Schema Markup Validator tool on Schema.org, check the accuracy of generated code. If everything is correct, you can also ask ChatGPT where to place the code in the HTML file.

Browser Extensions for SEO Professionals Using ChatGPT

Installing handy browser extensions allows users to improve the efficiency of their SEO practices. If you use Chrome, you can find it in the Web Store under the Extensions menu. After testing the available options, you should try out the following ones.

AIPRM

AIPRM (Artificial Intelligence-Powered Response Manager) is a useful extension that allows users to access a catalog of prompt suggestions. These suggestions will save users much time, as they won’t need to be formulated manually. 

For instance, you can choose a specific prompt to learn how to write an SEO blog post with an informative FAQ section. You will be asked to select the main keyword and specify the desired style. Upgrading your account will allow you to access extra options, including private prompt templates. You can choose between monthly and annual subscription plans.

The free version does not allow you to create content in many different writing styles. The premium subscription will enable users to access community or AIPRM-verified prompts, use custom prompt styles, and other options to streamline their workflows.

WebChatGPT

This free plugin allows you to access up-to-date information when using ChatGPT. It makes it easier to create and improve content based on recent information. ChatGPT was trained on outdated datasets. This solution helps users to overcome this limitation and utilize relevant data when performing research.

Upsides and Downsides of Using ChatGPT in the SEO Industry

The release of ChatGPT helped professionals optimize their processes and routines. Using the suggestions and recommendations provided by this chatbot, you can improve the efficiency of your content marketing efforts.

As we have demonstrated, ChatGPT can help SEO experts in various ways. It facilitates research and makes it easier to write well-structured articles and blog posts. Nonetheless, it cannot fully replace a seasoned SEO specialist, as its output requires careful checking.

Some critics argue that ChatGPT cannot generate unique content. Others believe that adding a human to the loop allows for the automation of content writing and SEO processes. 

ChatGTP can potentially replace search engines, as it provides well-written replies on various topics. Below, we have briefly outlined the main advantages and shortcomings of using this chatbot in the SEO industry.

Pros:

• Content planning. Users can task ChatGPT with creating a detailed article outline. The bot can also research a specific topic and suggest how to create informative content to answer user queries.
• SEO. ChatGPT excels at generating helpful suggestions for title tags, descriptions, keywords, and headings. While some minor tweaks are necessary to improve meta tags and descriptions before using them, SEO specialists save a lot of time by automating this process. It allows them to fully dedicate themselves to creative tasks. 
• Domain coding for beginners. ChatGPT helps users with little to no experience to generate hreflang tags and create robots.txt and .htaccess rewrite rules.

Cons:

• Writing prompts is time-consuming. To get professionally written content, you will have to test out several prompts until you get the desired result. Then, you will need to double-check the provided information to avoid inaccuracies.
• Low-quality writing. Google has established strict rules to battle spam and poor-quality content. ChatGPT often produces text stuffed with keywords.
• Duplicated content. It could be challenging to produce unique content with the help of ChatGPT. It mostly relies on outdated information to provide answers to user queries. Generated content often contains duplicated information. 
• The bot is not suitable for advanced SEO tasks. ChatGPT lacks tools for conducting site audits, analyzing backlinks, and performing in-depth competitor analysis.

While ChatGPT allows users to optimize their content and make it easier to find it, it still lacks features available in dedicated SEO tools. It makes SEO services more accessible and allows users without extensive experience to optimize their articles. However, the widespread usage of the bot may result in the proliferation of content that does not bring any real value.

ChatGPT Alternatives for SEO

Even though ChatGPT can be used for SEO purposes, it can hardly be compared with dedicated SEO tools in terms of performance. Moreover, its free version has limited capabilities. Take a closer look at the following alternatives that can help you perform quick keyword research, create engaging meta descriptions, and produce detailed content briefs.

DeepSeek

DeepSeek R1 is a completely free, innovative model that has taken the AI industry by storm. It is also suitable for SEO purposes. For instance, if you ask it to create a markdown table for a blog post using specific keywords, it will quickly generate a list of titles, sort them by search intent, and provide specific details that will help you explore each topic in depth.

Semrush

This dedicated tool allows users to choose relevant keywords, create a solid backlink profile, and analyze content posted by competitors. It also provides users with detailed reports, helping them improve their platforms’ search engine rankings.

ChatGPT Pricing

While ChatGPT has a free version for individual use, it comes with serious limitations. It offers limited access to GPT-4o and does not allow users to utilize such recently released models as o3-mini, o3-mini-high, and o1. 

The Plus version costs $20 per month. It has extended limits on content generation and other related tasks. 

The Pro version comes at a hefty price of $200/month and lets users enjoy unlimited access to all reasoning models and GPT-4o.

After the release of DeepSeek, OpenAI may need to reconsider its pricing policy. Its free version is hardly a suitable alternative to more advanced solutions.

The Team Plan for business use costs $25/month. It has more extended messaging limits than the Pro version for individual users and includes access to a wider choice of reasoning models. Users can generate input and share it in their collaborative environment, knowing their team’s data won’t be used for training.

This plan is suited for businesses of all sizes that want to ensure the safety of their data and access the most advanced functionality. Be sure to visit the official website of OpenAI to learn up-to-date prices.

Final Thoughts

ChatGPT did not significantly impact Google search traffic. While it can answer user queries more accurately than Google, most users still prefer to rely on traditional search engines to discover the information they are interested in.

When using ChatGPT for SEO purposes, you must remember that Google penalizes platforms publishing AI-generated content that does not meet quality standards. While the search engine does not explicitly prohibit AI content, it still prioritizes well-written, unique articles with accurate information.

To detect plagiarized content or articles entirely generated by ChatGPT, you should use popular AI detection services like Originality.ai, GPTZero, and TRaceGPT. ChatGPT may copy fragments of sentences from various sources, so plagiarism checkers may flag them. This is why it’s better not to use ChatGPT to write a blog post from scratch. After rewriting your content, double-check the available facts to ensure the accuracy of your article.

Summing up, it’s recommended to use ChatGPT to create headings and article outlines, generate content briefs, analyze articles to discover missing information, and rewrite texts in a specific tone or style. At the same time, it may be better to use dedicated services like Semrush to perform more advanced SEO-related tasks.