Should Your Business Be Showing Up in ChatGPT Results?

Not every company needs to prioritize being mentioned in ChatGPT responses — but for many, it’s becoming a valuable visibility channel. Businesses that rely heavily on trust and reputation, like custom software agencies, app developers, or digital marketing firms, benefit most. When users are researching high-commitment services, they often turn to ChatGPT for help evaluating their options.

SaaS platforms and financial service providers fall into this category as well — users commonly ask for comparisons, tool recommendations, and best-in-class providers.

The travel sector is another space where ChatGPT visibility matters. People frequently ask about destinations, road trip ideas, or what to do in specific cities. Restaurants, event venues, and experience-based businesses are often recommended in responses to queries like “where to eat in Rome” or “top activities in Amsterdam.”

E-commerce stores, however, are currently less likely to benefit from ChatGPT visibility — at least in its current form.

How Can You Get Your Business Mentioned in ChatGPT?

Publish Strategic List-Based Content

One of the most effective ways to increase the chances of being mentioned is through “best of” content. For instance, if you run a web development agency, you’ll want to ensure your business is referenced in articles like:

Best Web Development Companies in the DACH Region;
Leading European Software Firms for 2025;
Top Custom App Developers – Spring Edition.

These articles should be hosted on reputable sites and include a clear methodology explaining how companies were selected and evaluated.

Build a Recognizable Brand

Mentions on high-authority platforms matter. Invest in digital PR efforts, contribute to articles via platforms like HARO, and pursue placements in industry directories and thought leadership publications.

Get Listed on Review and Directory Sites

Make sure your company appears on widely used review platforms like Clutch, Goodfirms, Trustpilot, Yelp, G2, Capterra, or Tripadvisor — depending on your industry and location. Local businesses should also optimize their listings on services like Google Business Profile and Bing Places.

Structuring Content for AI Visibility

To make your content easier for AI models to process:

Use clean HTML structure with clear headers and short, digestible sections;
Include FAQ blocks and bullet points where appropriate;
Add tables to summarize data and comparisons;
Ensure your pages are indexed and crawlable (avoid overreliance on JavaScript).

Strong content paired with structured formatting makes your site more accessible to search engines and AI-powered tools like ChatGPT and Bing Copilot.

How Many Mentions Are Enough?

Use tools like Ahrefs to analyze where your competitors are getting listed and how often they’re showing up. By reviewing their backlinks and content strategy, you’ll get a realistic sense of how many placements you need to be competitive in AI-driven answers.

Measuring Your Visibility in AI Tools

Traffic tracking: Use Google Analytics (GA4 or Looker Studio) to monitor referral and organic traffic.
Query tracking: Identify 30–50 “marker” search phrases (e.g., “best agencies for fintech apps”) and monitor whether your business is being surfaced by ChatGPT or similar tools when queried.
Brand appearance testing: Clear ChatGPT’s history, run your queries, and track changes over time.

Final Thoughts

Being featured in ChatGPT is good for visibility and also complements SEO efforts, increases brand awareness across emerging AI interfaces, and strengthens your digital footprint. From AI Overviews on Google to Perplexity and Bing Copilot, this strategy helps you stay ahead of the curve.

If you’re ready to increase your brand’s presence in AI search and boost overall visibility, I can help implement a targeted plan that ties together SEO, content marketing, and digital PR.

Natalia Sukhina